Keyhole.co

MARCH 24, 2024

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. million listings and a community of reliable hosts around the world ready to welcome guests with open arms. But how did they hit the marketing bullseye with their social handles? Let’s find out.

Communities 59

Communities Social Media Strategy UGC 59

Buffer Social

OCTOBER 11, 2023

Many social media platforms are rethinking the way they reward their top creators.  The networking platform is doubling down on skills, experience, and a bit of leg work in the Top Voices program. Now, however, there are two different ‘tiers’ of Top Voice badges: Top Voice (1) and Community Top Voice (2).

LinkedIn 116

LinkedIn Badge Communities How To 116

Sprout Social

NOVEMBER 27, 2023

Social media marketers understand the power of community more than most. But for a long time, communities built specifically for them have been few and far between. Since its public launch in April 2023 , The Arb community has experienced remarkable growth in engagement, with membership consistently on the rise.

Communities 82

Communities Community building Industry Crowdsourcing 82

Socialmedia.biz

FEBRUARY 18, 2021

[ 2 February 2021 ] B2B Marketing , a trusted advisor to the global B2B marketing community, have launched Propolis , an online community aimed at boosting marketing performance and sharing of expertise. The community offers 4 tiers of membership, tied to the level of access to content.

Press Release 78

Press Release B2B Communities Marketing 78

Social Media Strategies Summit

JANUARY 5, 2022

However, simply having a presence on the platform isn’t enough anymore. When done right, Instagram marketing can benefit your small business in several ways. Instagram is one of the fastest-growing social media platforms, with an estimated 1.3 Many marketers make the mistake of jumping straight to the content creation process.

Small Business 204

Small Business Instagram Platform How To 204

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367

Marketing Syndication Adwords News 367

Social Media Strategies Summit

APRIL 15, 2021

Build a strong brand and you will get yourself a strong community of loyal customers and brand advocates. Some might argue that a strong community is what makes a brand stronger and loyal customers are the best way to promote a brand. But what is a brand community and why do you need one? What is a Brand Community?

Process 162

Process Communities Brands How To 162

Social Media Strategies Summit

NOVEMBER 27, 2018

During his opening keynote at this year’s Social Media Strategies Summit NYC, Connor LeBas, Director of Marketing and Social Media at OWN, explained how she was able to make this transformation while still maintaining the authenticity that has earned her the respect of millions. The Know: An OWN Community. They are craving guidance.

Communities 100

Communities Platform Video Fashion 100

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.

Social Media 267

Social Media Tips Marketing HootSuite 267

Social Media Network Marketing

MARCH 3, 2024

In today's digital age, Instagram has become more than just a platform for sharing photos and videos—it's a thriving community where individuals, brands, and organizations connect, engage, and build meaningful relationships. Who are your followers? What are their interests, needs, and preferences?

Communities 56

Communities Engagement Instagram Hashtag 56

Sprout Social

AUGUST 30, 2022

Discord is the future of online communities. Traditionally associated with gamers, the platform has gone mainstream. Gen Z, in particular, is opting to spend time in smaller, private online communities. Discord is not a traditional social media platform. Instead, it is a community platform.

Communities 80

Communities Brands Template Templates 80

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. Worldwide, social users spend almost two and a half hours on social platforms each day. Think of us as your digital marketing doulas, here to demystify the world of social media marketing and help kickstart your journey. Your mind is ready. More than 4.95

Social Media 121

Social Media Tips HootSuite Marketing 121

Pixlee

MARCH 28, 2022

As the metaverse continues to grow and brands begin designing marketing strategies that align with it, it’s important to remember that social media is not the only approach to community-building. Hence, it is of the essence that you build your brand community closest to conversion. Channel-Agnostic Marketing.

Communities 86

Communities UGC Community building How To 86

Buffer Social

NOVEMBER 14, 2023

  That’s just one of the reasons I fell into the world of paid membership communities as a way to build a sustainable business around a social media audience. Over the past five years as a community business strategist, I’ve worked with creators of all sizes to build communities that are profitable and fulfilling.

Communities 97

Communities Social Media Tips Education 97

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. Let’s take a deeper look to learn how you can build a beneficial community around your B2B brand.

B2B 121

B2B Communities Brands Loyalty 121

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. The Canva team also utilizes very specific channels plans for each social platform.

Brands 148

Brands Marketing Real Estate Collaboration 148

Ignite Social Media

OCTOBER 23, 2023

But can brands drive significant website traffic and conversions from the TikTok platform? As Misi points out, it’s more of a “Netflix competitor” than a social media platform. The platform just isn’t oriented toward that type of user behavior. But marketers still need to adopt the right approach.

Conversation 110

Conversation Marketing API Analytics 110

Ignite Social Media

SEPTEMBER 11, 2023

Their title is usually Social Media Manager, Digital Manager, or Marketing Manager. Since their role encompasses so much, they seek strategic support from their internal marketing team, but those teams are also stretched thin, so the appropriate support is hard to come by.

Team 167

Team Social Media Social Media Management How To 167

Ignite Social Media

FEBRUARY 18, 2019

Your brand is on multiple social media platforms and posting regularly, but when it comes to engaging your social community, are you giving your audience what they want ? Social media has a very different rhythm than other marketing channels. I believe that it starts with the people you are trying to reach, your audience.

Communities 133

Communities Metrics Social Media Team 133

Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it?

Communities 78

Communities Social Media Community building Groups 78

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. You could post on community review sites or live-stream it to the masses. Microblogging platforms. Community blogging sites. Should you focus on photos?

Types 145

Types Social Media Microblogging Overview 145

Convince & Convert

NOVEMBER 4, 2021

Just when we thought we, as social media strategists and community managers, could rest up from the twists and turns of the last 18 months, the holiday season is upon us. . A tight labor market causes other delays, shortages, or increased prices. . Ensure Your Community Management Team Has The Right Software.

Communities 178

Communities FAQ Training HootSuite 178

Audiense

SEPTEMBER 28, 2022

If you're a digital marketer, you know how important it is to keep an eye on the latest trends and platforms online. Part of this means evaluating whether expanding to new platforms will push your marketing to the next level.

Communities 147

Communities How To Trends Platform 147

Buffer Social

OCTOBER 31, 2023

Join Buffer’s open beta anytime and pop over to our community to let us know what you think of the latest features.)    With that, here are 11 ways to utilize this beautiful new feature to its fullest potential, five directly from our team and community. 

Team 92

Team Communities Repository Analytics 92

Keyhole.co

APRIL 3, 2024

Did you know that Twitter, now rebranded as X, started as a minimalist platform for sharing short, 140-character messages? It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever.

Strategy 52

Strategy Twitter Tips Marketing 52

Social Media Strategies Summit

JUNE 3, 2021

Government agencies can leverage social media to share (sometimes critically) important information with their communities. Led by Emily Allen Lucht , the Director of Communications for the State of Maryland, this panel answered some of the most common questions we hear from social media marketers in government.

Engagement 149

Engagement Communities Video Tourism 149

SocMed Sean

MARCH 22, 2022

Twitter, the social media platform of short status updates, can be a useful tool for marketing your business. Unfortunately, this can drive people away from using it as a social media platform. Is Twitter Still A Good Marketing Platform? Reasons To Continue Marketing On Twitter.

Twitter 230

Twitter Strategy Hashtag Marketing 230

Social Media Today

OCTOBER 6, 2020

Are marketers successfully using small/niche platforms (such as Reddit, Twitch and Quora) to build communities, engage audiences and advertise their brand? We asked our readers for answers. Here's what we learned.

Reddit 218

Reddit Social Media Marketing Advertising 218

Ignite Social Media

AUGUST 14, 2023

If you prefer to read along, we’ve summarized many of the highlights of the discussion in this post, covering the situations where you should and should not hire a social media marketing agency. In that case, you may want to engage a social media marketing agency. In fact, it’s one of our hardest tasks.

Social Media 147

Social Media Marketing Cost Team 147

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

B2B 116

B2B Influencer Brands Marketing 116

Social Media Today

AUGUST 2, 2022

The new hub will see LinkedIn share the best original B2B marketing info with its community.

LinkedIn 208

LinkedIn Platform B2B Content 208

Ignite Social Media

AUGUST 2, 2022

With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. Here are 7 surefire TikTok Marketing strategies.

Strategy 175

Strategy Marketing Banking Influencer 175

Ignite Social Media

AUGUST 30, 2022

Are you looking to take your social media marketing strategy up a notch? Social media marketing is one of the most important aspects of a business, and it can be difficult to create and constantly refine an effective strategy. Whether you are a brand, creator, or social media marketer, there are key steps you need to take into account.

Class 148

Class Social Media Strategy Marketing 148

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer 104

Influencer Marketing Collaboration ROI 104

Pixlee

MAY 8, 2019

Social media marketing is a powerhouse for brands, but to be successful it takes more than just sharing ads and branded content across social platforms. Brands need to take their marketing a step further by focusing on who matters most: their customers. What is Community-Driven Marketing? What’s the Difference?

Communities 74

Communities Social Media UGC Marketing 74

Pixlee

JANUARY 12, 2022

Today’s generation of tech-savvy consumers is less receptive to traditional methods of advertising and marketing. Instead of shouting into the void why their product is the best, leading brands now build a brand identity and community through the creativity of their customers. So, how do you tap into that market with your brand?

Communities 52

Communities UGC Marketing Newsletter 52

Sprout Social

FEBRUARY 22, 2022

Users make purchases from social media platforms like Facebook, Instagram and Pinterest, either in the apps themselves or after clicking through to a product web page. Social platforms mimic the in-person experience of browsing in physical malls and stores with techniques like group buying, messaging and interactive content.

Platform 105

Platform Tips Buy Instagram 105