Campaign Discount Reputation Social News 
Techipedia: Tamar Weinberg
FEBRUARY 6, 2008
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Personal > Zicam and the Reputation Management Fiasco Zicam and the Reputation Management Fiasco by Tamar Weinberg on February 6, 2008 Share Awhile ago, I used Twitter to talk about one of my favorite cold remedy vitamins, Airborne.
Techipedia: Tamar Weinberg
MARCH 4, 2010
Pam says that she’s experienced great service and low prices (especially with their Twitter discounted rate) — and the “rooms were spacious&# too. Both Pam and Joe talk about the social media/Twitter discount. Two days ago, they launched a new campaign to replace the old one.
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Techipedia: Tamar Weinberg
MARCH 12, 2009
Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean. – is a good thing.
Techipedia: Tamar Weinberg
JANUARY 5, 2012
Quick and Dirty Competitive Research for Keywords : If you’re looking for keywords to target in your SEO campaign, this guide will tell you what to do with available online tools and websites. It’s about being active all the time, watching the progress of your campaigns as they go through their cycles. Offering discounts?
Techipedia: Tamar Weinberg
AUGUST 26, 2009
Shower them with discounts or monetary compensation. Provide them with inside information, such as your upcoming product line or new services to be launched. In 2007, Royal Caribbean ran a campaign called Royal Champions, inviting 50 of its most vocal ardent supporters on cruises and to face-to-face meetings with company executives.
Techipedia: Tamar Weinberg
JULY 29, 2010
In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. And unfortunately, social media is at fault for breeding this mentality and causing it to spread. It just feels more honest that way.
Techipedia: Tamar Weinberg
MAY 5, 2010
On the other hand, you can also share the same discount code across all social platforms. Share the 10OFF discount code for everyone, for example. Let it be posted on every social platform of choice and then watch as it seeds through other communities (which is likely to happen and shows that your marketing is viral).
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