Campaign Cost Marketing Radian6 
Sherrilynne Starkie
JUNE 29, 2014
While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release. Related posts: Analytics: what matters to content marketers?
Firebelly
MAY 9, 2011
22 Social Media Marketing Management Tools. By Lee Odden With every online marketing channel and discipline, there must be tools to make the task of marketing more efficient and effective. Social Media Marketing is no different. New tools for monitoring and managing social media marketing. That’s a huge, huge deal.
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Kikolani
JANUARY 26, 2010
Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs. He was soon contacted by someone from the restaurant’s marketing department, and after discussing his experience, the marketer eventually sent the speaker a gift card and revised menu.
Convince & Convert
SEPTEMBER 21, 2010
To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. The main pitfall to avoid is flashy graphics for the sake of flashy graphics.
Convince & Convert
SEPTEMBER 20, 2010
Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. What this means is that in reality, B2C and B2B marketers are largely using the same social tactics.
Techipedia: Tamar Weinberg
JULY 8, 2008
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?
Webbiquity SMM
SEPTEMBER 12, 2011
Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&#
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