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Tips on How PR Pros Can Create Social Media Success

Mindjumpers

This is something that creates a good opportunity for businesses to utilize the online channels to communicate interesting and relevant information about their brand or product. For PR pros to obtain success through social media, I will here present some useful tips that PR professionals can keep in mind.

Netvibes 218
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This Week in Social Media – 8/7/2013

Social Media Marketing

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media. million a day.

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Book Review: Social Media Marketing

Webbiquity SMM

.&# Though measuring direct ROI is challenging , a successful social media program should increase engagement with customers and prospects, provide direct website traffic and increase branded search traffic. Social Networking (Facebook, MySpace, LinkedIn, etc.). Social Sharing (YouTube, Flickr, SlideShare, etc.).

Review 152
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How to Identify Your Own Top Trends of 2009

Adam Sherk

Getting a clear understanding of how your target audiences locate and interact with your content and engage with your brand will give you actionable data to use next year and beyond. Things that news and content sites should look at include: What terms and content types brought in the most search engine referral traffic?

Trends 167
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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

Effectively, they’re porting their press release information to the wide open, and perhaps going a little more granular by featuring content specific to elements of iTunes. First, I’m going to say kudos to Apple for trying involve themselves in the world of social media.

Apple 154
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The Blogger and Marketer's Cheat Sheet to Getting High Profile.

Techipedia: Tamar Weinberg

Some blogs cover software only by being voted upon by the user , for example, and your press release won’t even fly for that category. If the post does not allow commenting, send a relevant press release to the editorial team showing that you have done your research and understand what the blog is looking for.

Blogger 132
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Blogging Etiquette in the Face of a PR Pitch: What Miss Blogging.

Techipedia: Tamar Weinberg

They’re tasked with contacting bloggers about different initiatives, sending out story ideas and “press releases&# (hopefully with a social component, since those are preferred by many bloggers). There’s relationship building (see rule #6), influence, branding, and more.

Blogger 177