Remove Brand Monitoring Remove Communities Remove Hashtag Remove Social Media Management
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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand.

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4 Twitter Analytics Tools You Can’t Ignore

agora pulse

In addition to marketing your business and connecting with customers, Twitter is the best social media channel to spy on your Twitter competition. Whether you use Twitter for traffic driving, lead generation, influencer outreach, brand monitoring, or customer service, you need to measure your efforts. Agorapulse.

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Salesforce Social Studio Sunset: Everything You Need to Know

Hootsuite

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. When is Social Studio shutting down?

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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

For a competitive edge, benchmark against competitors’ social media data to reveal where your content may fall short. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. The data is out there.

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How To Measure Share Of Voice On Social Media

Keyhole.co

SOV Calculations Lastly, as we previously mentioned, you can use the formula: Share of voice = Your Brand Metrics / Total Market Metrics Multiply the output by 100 to arrive at your SOV percentage (%). Not just that, Keyhole is a complete social media management tool. That’s to say, it can help you with brand monitoring.

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5 Ways To Use Social Media Content For Customer Success

Keyhole.co

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. Keyhole helps brands learn their impact online.

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#SproutChat Recap: Listening vs. Monitoring on Social Media

Sprout Social

Sprout’s Smart Inbox is a great at ensuring you never miss a mention, important hashtag or branded keyword. As these inbound messages are coming in, is your brand monitoring or actually listening to the needs and requests of your customers? This week at #SproutChat , our community learned how to be a better listener.