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Akamai Marketing
MARCH 23, 2011
By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program. Understanding the needs of humans, rather than computers is the essence of Wikibrand success.
Koka Sexton
JANUARY 30, 2009
Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Ma.gnolia Down – Price For Social Bookmarking Ma.gnolia is a very popular social bookmarking site. Like StumbleUpon, Reddit and others, thousands of people trust Ma.gnolia to store their bookmarks online instead of saving them locally to a machine.
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Akamai Marketing
APRIL 4, 2011
Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. What do you have to offer?
Buzz Marketing for Technology
JULY 7, 2008
I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.
Saying It Social
JUNE 3, 2010
Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your customers/clients do it for you and create their own profiles and communities around your brand. It’s important to claim your brand name across all the major social media platforms.
Akamai Marketing
FEBRUARY 3, 2011
Strategy: Simply following directions (EAT ME/DRINK ME) means you are employing tactics in Wonderland (Social Media), but you haven’t mapped out your plan. The EAT ME Conundrum: Occasionally, a company who is jumping into social media will get lucky and land in the viral vortex. Viral is good. Who can trust that crazy cat?
Social Media Strategery
FEBRUARY 25, 2008
You see, the current state of the social media blogosphere is very much like an echo chamber , in that a bunch of social media evangelists, strategists, gurus, and other experts are talking to and amongst one another. Much of my writing will dive deeper into this area – how and why is our government using social media internally?
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