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Interview with Geoff Livingston Author of Marketing In The Round

Diva Marketing Blog

It is my pleasure to introduce you to the co-author of Marketing In The Round. In his third book, co-authored with Gini Dietrich , the focus is on integrating traditional and new media marketing elements and breaking down those stifling internal silos. Diva Marketing/Toby: Let’s start this off with “Why this book?”

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Grow Your Wiki

Buzz Marketing for Technology

user generated content. Web Content 2007. I’m Writing a Guest Blog Series for the Wikinomics Blog. I’m the first-ever guest blogger for the Wikinomics Blog , and will be writing a four-part series over the next several weeks. I’ll blog here to let you know when each new guest post is published.

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Social Media Cupcake Thoughts

Diva Marketing Blog

As with social media. The Social Enterprise - Social media's impact is not confined to the department that initiated the tactic or program. Authentic Brand Stewardshi p - Social media brings interesting challenges to marketers who are responsible for keeping the brand safe. Read what resonances with you.

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Beware! The Social Media Dog Strategy Mentality

Diva Marketing Blog

What is disheartening is many organizations/brands have similar, let's call it a " Social Media Dog Mentality " where cute and counting are the extent of their planning process. Tweets and Facebook status updates fly into cyberspace that are little more than "cute" spins from a marketing campaign. Step 1: Align the Enterprise.

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Nonprofit Webinar Series – Social Fundraising

Janet Fouts

Because they may never find you, and if you can’t create shareable content they won’t tell their friends about you either. We’re doing a series of webinars over the next 4 weeks that should really help you create compelling content, build your network and start some sharing and participation among your networks.

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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

“Big Content”, also known as content that requires significant time and resources, is all the rage today. from fun, long-term content creations to powerful projects that really drive business? Cyrus Shepard is Senior Content Astonaut for Moz. How do you measure the ROI of your big content initiatives?

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Social Pros 22 – Evan Hamilton, UserVoice

Convince & Convert

I do want to acknowledge our sponsors at Social Pros, which includes Argyle Social, my company, developers of data driven social media management software , Janrain , the social sign on 800-pound gorilla, and Infusionsoft which develops great marketing automation software for SMBs and Jim , Digital Book Launch , who’s our special guest today.

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