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What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. Most importantly, what the report says to marketers is INTEGRATE.

comScore 156
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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

ComScore’s case study shows how social proof affects conversions using their landing pages. On one page, Comscore added both their client logos and testimonials; the other showed only the logos. Small local businesses should enable Facebook ratings and reviews immediately. Increases Purchase Probability Rates.

comScore 305
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A Double Dose of #measurePR

Waxing UnLyrical

Some of his nuggets: On explaining “confidence interval&# or “margin of error&# (terms we see often, and sometimes get wrong), Steve said it’s “the plus-or-minus figure reported in newspaper opinion poll results.&# Of course, this got folks talking about what “real users&# are, influence, and so on.

Klout 195
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Report Ranks Reputation and Exposure of Brands Across News and Social Media

Bill Hartzer

Across the Internet, in news, blogs, tweets and other social media , millions of people are talking about major brands. This “buzz” can be produced by product launches, ad campaigns, PR events, earnings reports, a single consumer‘s product experience, and many other triggers, even scandals and rumors. billion in paid advertising.

News 111
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Is Your Business Ready For Mobile Marketing?

yMarketingMatters

This didn’t come as a huge surprise because, as far back as 2015, Google reported that more searches were conducted on mobile devices than on any other device category. From opening an email to visiting your website to reading your content, it’s all accessible through a small mobile screen. MicKinsey & Company ).

Mobile 140
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Top 10 Public Relations Blunders of 2009

Bill Hartzer

ABC News reported that N.Y. Mother Deborah Christie organized activist website helpzachary.com, sparking national media attention and sympathy for the innocent casualties of “zero-tolerance” policies, with The New York Times and other prominent publications reporting on numerous such cases. Goldman Sucks ,” blogs Financial Post editor.

comScore 151
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5 Video Marketing Tips

Kikolani

According to a recent report published by Forrester , including videos in your emails can result in an increase of 200-300% in click-through rates. Global media analytics and measurement company, ComScore , states that 45.4% All of these prove that video marketing is the next big thing in business this year. Still not convinced?

Video 111