Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
SEPTEMBER 22, 2010
That depends upon how many other people/brands they are following, and how often they check Twitter. In fact, BrandGlue estimates that as few as 1% of the status updates brands send on Facebook are seen by the fans of those brands. If I subscribe to an email – I have the intent of re-engaging with your brand.
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