Convince & Convert

AUGUST 28, 2013

I’ve been a skeptic of the relationship between Twitter chatter and TV ratings for a long time. Comprehensive new research from Nielsen found that in 29% of the cases, Twitter chatter actually caused increased viewership. Tweets cause viewership 29% of the time, and viewership causes Twitter chatter nearly half the time (48%).

Research 134

Research Nielsen Twitter Loyalty 134

Direct Marketing Observations

OCTOBER 6, 2014

Initially I thought it was amusing to see how middle school and high school students use Twitter and Instagram. What happens in school is now being played out on Twitter and a myriad of other social sites. For some time now I have been reading the tweets and Instagram posts of my children and the kids I coach. It resonates.

Back channel 228

Back channel Social Media Class Education 228

Diva Marketing Blog

OCTOBER 30, 2009

Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. The trick is on the Twitter automatic followers. Barbs on the "Back Channel" that don't help move the conversation along in a win-win for the audience and speaker is a clue that you want all the candy for yourself.

Social Media 64

Social Media Strategy Press Release Social Enterprise 64

Social Media Strategery

MARCH 23, 2010

Internally, we’re going through a similar evolution – in a firm with 20,000+ employees spread across the world and dozens of different business lines and market areas , there’s no shortage of people now looking for ways that social media can help them and their clients. Reinvent the organization as we know it? Probably not.

Social Media 122

Social Media Gov 2.0 Committee Collaboration 122

Convince & Convert

MAY 3, 2012

Before we get going, special thanks to our sponsors, which includes my company, Argyle Social, developers of data driven social media marketing software ; Infusionsoft , developers of email marketing automation software; and Jim. They’re the market leader. Jim Kukral of Digital Book Launch. Jason : Absolutely.

Klout 114

Klout Social Media Conference Influencer 114

Convince & Convert

FEBRUARY 9, 2012

It’s actually interesting to have Scott here as the guest on the second show, because some people who have read Convince & Convert for a long time may remember I used to do an interview program called Twitter 20 , where I interviewed people live on Twitter. Eric: What was the fate of the Twitter 20? Jay: We did.

Company 115

Company Retail iPad Google 115

Convince & Convert

FEBRUARY 9, 2012

It’s actually interesting to have Scott here as the guest on the second show, because some people who have read Convince & Convert for a long time may remember I used to do an interview program called Twitter 20 , where I interviewed people live on Twitter. Eric: What was the fate of the Twitter 20? Jay: We did.

Company 112

Company Retail iPad Google 112