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New Research Shows Twitter Boosts TV Ratings (sometimes)

Convince & Convert

I’ve been a skeptic of the relationship between Twitter chatter and TV ratings for a long time. Comprehensive new research from Nielsen found that in 29% of the cases, Twitter chatter actually caused increased viewership. Tweets cause viewership 29% of the time, and viewership causes Twitter chatter nearly half the time (48%).

Research 137
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Social Media is the Back Channel for Teen Angst

Direct Marketing Observations

Initially I thought it was amusing to see how middle school and high school students use Twitter and Instagram. What happens in school is now being played out on Twitter and a myriad of other social sites. For some time now I have been reading the tweets and Instagram posts of my children and the kids I coach. The ripple effect.

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Social Pros 14 – Jason Falls, Social Media Explorer

Convince & Convert

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). Jim’s been a guest host with us before, and he’ll be chiming in shortly. They’re the market leader. Jim Kukral of Digital Book Launch. Jason : Absolutely.

Klout 114
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Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). Mr. Scott Monty was actually the second guest on that program , and we did it live at the MarketingProfs Digital Marketing Mixer in Scottsdale. Eric: What was the fate of the Twitter 20?

Company 115
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Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). Mr. Scott Monty was actually the second guest on that program , and we did it live at the MarketingProfs Digital Marketing Mixer in Scottsdale. Eric: What was the fate of the Twitter 20?

Company 112