Direct Marketing Observations
MARCH 31, 2011
Great for us but what about B2B ? But adding strong measuremaent and analytics to social media engagement as it pertains to customer service and sales and lead generation, does just that. But what made all of those discussions and conversations cool was that we were connecting. There was always the missing component. An outcome.
Webbiquity SMM
APRIL 19, 2011
There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Except in rare cases (e.g., It takes time and effort to create content, promote it, monitor social media conversations, and participate in dialog.
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Writtent Blog
JANUARY 10, 2014
Part of the reason is that blogs are a great way to engage your visitors. ( U.addresstwo ) Still not sure whether you need to have a blog? Sysomos ). B2B marketers who blog gain a 67% in crease in lead generation over their peers that don’t. Presentation from Writtent. . Presentation from Writtent. . Factbrowser ).
Webbiquity SMM
JANUARY 24, 2011
A feature-rich, realtime social media monitoring and engagement tool. Sysomos has an impressive blue chip customer list and the company’s recent acquisition by Marketwire gives it solid brand and investment backing. 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars.
Writtent Blog
APRIL 25, 2013
Tweet (Source: Sysomos ). 7) B2B marketers who use blogs generate 67% more leads than those that do not. 10) 33% of B2B companies use blogs. 22) Article posting (79%) and social media excluding blogs (74%) are the most popular tactics for B2B content marketers. Tweet (Source: MyMarketingDept. ). 9) 61% of U.S.
Webbiquity SMM
JULY 24, 2018
Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. They are more focused on engaging in social media conversations than simply tracking them.
Convince & Convert
SEPTEMBER 21, 2010
To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. The main pitfall to avoid is flashy graphics for the sake of flashy graphics.
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