B2B Data Paid Search Social Networking 
Webbiquity SMM
MAY 16, 2011
HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. Content aggregation ?). Email is the #2 priority.
Buzz Marketing for Technology
MARCH 16, 2011
The search process has become broken because the data landscape has become more fragmented and complex. Consumers today don’t search with long phrases. They search once and if they don’t get what they want, they tend to add to it and keep adding to it until they find what they want. Technology.
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Webbiquity SMM
JANUARY 24, 2019
The first step is to choose which social media sites on which to focus your activities. Pick the platforms where you want to be active; it is a good idea to restrict your focus to the 2-4 largest social networks for your target group. The next step is to build a strategy for each of your chosen platforms.
Oktopost
APRIL 22, 2019
Especially, for B2B and Considered Purchase marketing. These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels.
Webbiquity SMM
MAY 23, 2017
Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences?
Techipedia: Tamar Weinberg
JANUARY 5, 2011
How to: Calculate the ROI of Your Social Media Campaign (Mashable): Jamie Turner offers suggestions on understanding qualitative, quantitative, and ROI metrics. The Perfect Social Media Measurement Plan (Search Engine Land): Brian Massey illustrates a system that gives reliable conversion data to a spreadsheet automatically.
Webbiquity SMM
JANUARY 17, 2011
For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia.
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