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Defining a Strategy To Use Content In B2B Marketing

Mindjumpers

Although it has no use to see this as a novelty and certainly not as yet another silo when we want to have a cross-channel, data-driven and customer-centric holistic marketing strategy, it is worth taking a look at what experts in the area of B2B content marketing advice. What is often missing in B2B content marketing is a strategy.

B2B 189
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9 Ways to Increase Your Brand Visibility

Oktopost

Why is Brand Visibility Important for B2B? Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. With that in mind, visibility is an important investment for B2B brands that want to reach more customers.

Brands 76
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How the Sprout Social Salesforce integration strengthens your team

Sprout Social

Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. This rings true for B2B and B2C alike. Let’s assume that the typical B2B buyer’s journey is around eight months. Consider that 36% of marketers say they struggle with cross-team collaboration.

Team 106
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Exact Steps to Get Your Digital Marketing Budget Approved and Boss On Board with Your Plan

Pam Moore

In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution. Be sure to download the full white paper which includes even more tactics and strategies to get your Social Media Budget Approved !

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Exact Steps to Get Your Digital Marketing Budget Approved and Boss On Board with Your Plan

Pam Moore

In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution. Be sure to download the full white paper which includes even more tactics and strategies to get your Social Media Budget Approved ! Episode Highlights.

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4 Stages of a Thought Leadership Maturity Model

Buzz Marketing for Technology

Last year I was asked by ITSMA to collaborate on this piece with them. Traditional format for thought leadership has been the white paper but in this era of digital and social that isn’t enough. Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA.

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. These discussions can be used to not only share content of maximum interest in the future, but to also to collaborate for creating quality content for your blog.