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White paper on Social CRM for associations

SocialFish

We’ve just published our latest white paper, Social CRM for Associations: What association executives should know about applying social media to membership management. The white paper deconstructs Social CRM into its basic parts and applies the concept to association management. Outreach and lead generation.

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Get Your Social Media Budget Approved with These 22 Tips, White Paper and Podcast

Pam Moore

Download this free white paper and then take a listen to this episode of the Social Zoom Factor podcast and learn how you can setup a 6 month plan for budget approval. In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution.

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Content Marketing: Dos and Dont’s [Report]

Mindjumpers

Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program.

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Content demand: how to cope

Sherrilynne Starkie

It’s more than blo g posts, white papers and newsletters. In a content culture, marketers create and systematize the integration of paid, owned, and earned media in collaboration with departments and functions across the organization. The report outlines what ‘content’ means in this context.

Content 282
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5 Ways Marketing and Sales Can Collaborate for Better Content

Convince & Convert

highlight to tweet) Whether it’s blog posts, white papers, special reports, or internal content activation kits, the sales department is a wealth of ideas and content. But guess what? The sales department is one of the best resources for the marketing team to create and visualize new ideas ! Listen to Sales Reps Phone Calls.

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4 Stages of a Thought Leadership Maturity Model

Buzz Marketing for Technology

Last year I was asked by ITSMA to collaborate on this piece with them. Traditional format for thought leadership has been the white paper but in this era of digital and social that isn’t enough. Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA.

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Exact Steps to Get Your Digital Marketing Budget Approved and Boss On Board with Your Plan

Pam Moore

In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution. Be sure to download the full white paper which includes even more tactics and strategies to get your Social Media Budget Approved ! Episode Highlights.