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What is a Buyer Persona and Why Marketers Need Them NOW! [video + podcast + free templates]

Pam Moore

Experienced digital, social and content marketers know the key to success for high performing marketing campaigns and programs is to be sure you are targeting, inspiring, and attracting the RIGHT audience. Knowing your audience is the NUMBER ONE priority for any business of any size in any industry or niche!

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Audience Marketing in a Nutshell: The What, Why and How to Get Started

Pam Moore

SocialZoomFactor ยท Audience Marketing in a Nutshell: How to Build an Audience First Marketing Strategy that Attracts Your Dream Customer. If your digital marketing and social media conversations are targeting everyone, you are targeting nobody! Successful marketing equals targeted marketing!

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This is All You Need to Write the BEST Social Media Bio

Rebekah Radice

Sites like Facebook and Google+ give you a lot of real estate to work with. No phony avatars or grainy pics. For example: Who are you speaking with on social media: small business, entrepreneurs, marketers. The positioning of your marketing message. Helps businesses grow with social media.

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23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

Good marketers know how to do these things with their eyes closed. Yet many business leaders and small or medium size business owners find themselves in an online world without a staff to help them or the knowledge themselves to guide their team in creating a compelling brand that people will remember and want to engage with.

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This is All You Need to Write the BEST Social Media Bio

Rebekah Radice

Sites like Facebook and Google+ give you a lot of real estate to work with. No phony avatars or grainy pics. For example: Who are you speaking with on social media: small business, entrepreneurs, marketers. The positioning of your marketing message. Helps businesses grow with social media.

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15 Simple Ways to Research Your Target Customer for FREE [podcast + worksheets]

Pam Moore

Many savvy marketers will tell you that you “must know your customer.” However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! Targeted Marketing is Human Science, Not Rocket Science. ” Yes, this is true.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. You have to create content, be part of many communities, and proceed incrementally.