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What is a Buyer Persona and Why Marketers Need Them NOW! [video + podcast + free templates]

Pam Moore

Take a listen to the 168th episode of the Social Zoom Factor Podcast to learn the What, How and Why You Need to Use Buyer Personas and an Audience First Marketing Approach to Grow Your Business! What is a customer avatar. In this 20 minute podcast you will learn: . What is a buyer persona. What is audience marketing.

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This is All You Need to Write the BEST Social Media Bio

Rebekah Radice

Sites like Facebook and Google+ give you a lot of real estate to work with. No phony avatars or grainy pics. For example: Who are you speaking with on social media: small business, entrepreneurs, marketers. Helps businesses grow with social media. Small business owners. Who should hire Kim?

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Audience Marketing in a Nutshell: The What, Why and How to Get Started

Pam Moore

What is a customer avatar. Why buyer personas are a requirement for any market, industry and organization big or small who want to be relevant, get more leads and grow their business. What is an audience first marketing strategy. Top 3 benefits of audience marketing. What is target marketing. What is market segmentation.

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23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

Why should they talk to you, listen to you, tweet you, like your Facebook page, follow you or give a rip that your business exists on this planet? Many small business leaders think they are done with brand when they receive the logo and business card set from the local print shop designer. A logo does not equal a brand.

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This is All You Need to Write the BEST Social Media Bio

Rebekah Radice

Sites like Facebook and Google+ give you a lot of real estate to work with. No phony avatars or grainy pics. For example: Who are you speaking with on social media: small business, entrepreneurs, marketers. Helps businesses grow with social media. Small business owners. Who should hire Kim?

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15 Simple Ways to Research Your Target Customer for FREE [podcast + worksheets]

Pam Moore

SocialZoomFactor · 15 Methods to Research and Know Your Customer for More Leads and Sales. Do you REALLY know your customer? Do you know where they hang out and spend the most time online? Do you know their biggest problems that keep them up at night? Do you know their biggest goals and dreams? Do you know what they do for a living?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In the end, a small business can use a blog as their website, and manage it on their own…and they can discipline themselves to use other tools like Facebook and Twitter without ‘wasting time’…and have a much better ROI. j [link] Steven-Sanders I used to use that exact picture as my avatar everywhere.