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Metaverse dangers: How to protect brands from the dark side

Sprout Social

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. This type of identifying information is a gold mine for third-party data companies and marketers—and criminals who can collect, abuse and monetize the data.

Brands 118
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Automotive Companies in the Metaverse – NFTs and Saraswati

Laurel Papworth

“The global metaverse automotive market is estimated to be valued at over USD 116.5 ” from Research and Markets via PR Newswire. R&D Digital Twin Factories (development and CAD in virtual space). R&D Digital Twin Factories (development and CAD in virtual space). LABS simulation and testing.

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Sports and The Metaverse – Anima Mundi, AFLMint and Australian Sports

Laurel Papworth

What does the Metaverse offer Sports as far as a future directions, NFTs and revenue, building rituals, rites of passage and membership, as well as driving community engagement? So the idea that we have competition and collaboration working together is an intrinsic part of community building. Other brands not so much.

Sports 64
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How to Get the Most Out of Virtual Events You Attend

agora pulse

Virtual expo with booths, auditorium, and chat rooms. As the creative director of a marketing agency, Contentworks, I’ve attended plenty of virtual events over the past year. And now I’m sharing how to take advantage of attendance of any virtual event. Virtual Event Stats 2020. billion market cap.

Eventful 153
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22 Twitter revenue streams – monetizing tweets

Laurel Papworth

Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. Virtual Real Estate a tough one again if you are not a virtual world like Second Life but how about a special forum for payment. Sort of Affiliate marketing on steroids.

Twitter 99
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The Metaverse: What it is and why it matters for brands

Sprout Social

The metaverse is projected to become an $800 billion market by 2024 and tech giants are already investing millions to make this dream a reality. To put it simply, the metaverse is an all-encompassing term that refers to immersive, hyper-realistic virtual environments where people can interact via personalized avatars.

Brands 116
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Non di solo Google.

Buzz Marketing for Technology

How do you interact with content ideas and experiences to build new knowledge, be it in a school classroom, a museum space, a community space or an online space? I must confess that the educational examples of the use of avatar based virtual worlds for student learning have consistently d. On being disappointed.

Google 100