Real investments in virtual worlds continue

The Way of the Web

→ Real investments in virtual worlds continue January 3rd, 2010 · View Comments I was pretty surprised to see social media blog Mashable is ‘ utterly baffled ‘ by someone investing a record $330,000 in a virtual space station in the online MMORPG Entropia Universe , despite the fact they themselves quote figures of $600 million invested in virtual worlds in January 2009 alone, and the $2 billion virtual economy in China.

8 ways to deal with negative comments in online communities

Laurel Papworth

How do you respond to a negative comment in an online community, on Facebook? PS: Your marketing intern may not have that skill! Unless they go off and create an anti-community such as Dell Hell, alert the Press and continue to pursue their point of view. often use “ignore but monitor&# in our communities for issues we know about and have responded to publicly already OR where the member is new, a bit crazy or usually positive but having a bad day.

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Thank you and some free books for Christmas reading

The Way of the Web

Virtual Justice’ by Greg Lastowka. And if you want to compare notes over Christmas, I’m just starting: ‘The Art of Community’ by Jono Bacon. Blogging books ebooks free books gaming hacking inspiration marketing open source pdf Virtual Worlds Writing

Facebook Credit: Zuckerberg next Treasurer of the Internet App2User

Laurel Papworth

Called Facebook “Credit&# it includes a real world component named, rather fetchingly, “App2User&# , which aims to encourage merchants and loyalty programs like Qantas Frequent Flyer points and Flybuys and whatnot to use the Facebook points social media system. Social Networks and Online Communities – maybe Twitter? But first… Quick note on currency and Virtual Goods. CURRENCY: Money has no inherent worth – it’s all virtual.

Social Media Hybrid Marketing

Diva Marketing Blog

The more I watch companies expand marketing departments to include social media positions that put a premium on tech skills versus marketing experience. I wonder if along the way marketers created a hybrid which isn't social media in the traditional sense of building and nurturing relationships or providing added value to the customer. Let's call this - Social Media Hybrid Marketing. 4 Social Media Hybrid Marketing Tactics 1.

What You Need to Know About the LinkedIn Virtual Events Guide

agora pulse

LinkedIn shared its findings in a recent virtual events guide. A total of 69% of marketers are finding it challenging to switch in-person events to virtual, according to the ‘Turning In-Person Events into Virtual Experiences on LinkedIn” guide from the social media platform.

Social Media: NAB Break Up Letter

Laurel Papworth

Does NAB dissing the opposition make the world a better place? The challenge is, I don’t think even NAB understand how deep this campaign will go, it could change the face of marketing for some time to come. Australia: Social Media Marketing Job at Commonwealth Bank (3). World of Warcraft: Terrorists and Virtual Worlds (9).

Nonprofit Webinar Series – Social Fundraising

Janet Fouts

Whether you work with a grass roots organization or a humongous nonproft you know that social media can be an effective way to make your message more visible out there in the world. Managing Online Communities – Rik Panganiban ( TechSoup.org ). Keeping an online community lively and exciting is a combination of psychology, sociology, social engineering, user interface design, and black magic.

Event: Customer Service Call Centres and Social Media

Laurel Papworth

I’ve been asked to speak in Melbourne on April 15th (evening) about the impact of social media, online communities, social networks and call centres. As you probably know, I believe that while marketing and PR want social networks to be about them and their needs, the customer usually has a specific question they want answered, best suited to Customer Service engaging on support and FAQ issues.

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22 Twitter revenue streams – monetizing tweets

Laurel Papworth

Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. Expansions and upgrades Twitter’s not World of Warcraft so this is a bit harder. Virtual Real Estate a tough one again if you are not a virtual world like Second Life but how about a special forum for payment. Real World Events Music labels, film studios pay MySpace for record launches and Secret Shows.

7 steps to shutting down a social media site

Laurel Papworth

Remember, customers believe that social media sites belong to “them&# the customer and for a % of your online community your exit strategy is going to destroy their friendships and their content. The steps to follow to shut down a social media site without losing all that brand love you have worked so hard to gain are these: A warm look at history of the online community. For Radar : A warm look at history of the online community. Comments back from the community.

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The Greatest Glory. The Internet.

Twist Image

He's done everything from feature films like Bad Lieutenant , to short films to - my personal favourite - the world of documentaries. Lo And Behold - Reveries of the Connected World is now playing at a theatre near you. In Lo And Behold, Herzog prods some of the digital economy's most prominent thinkers to deconstruct whether or not the internet is our greatest glory, or whether or not we will still need human companionship in an AI world. connected world. marketing.

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Cyberbullying and blogs – a case study Mumbrella

Laurel Papworth

Note to bloggers: if you point out fallacies in the way companies do marketing, PR and so forth, you can have pretty intense debates. If you move that into personal attacks – continually identifying e.g. pointing the finger and naming a person – you will find that you create a negative community with negative comments and a negative tone. People can also be bullied online by groups of people such as class groups or collective members of an online community.

Offerpal Launches Offerpal Tasks to Earn Virtual Currency

Bill Hartzer

Offerpal Media has launched “Offerpal Tasks,&# a new way you can earn virtual currency to use in online games and social networks. You can earn virtual currency through Offerpal Tasks by completing easy online tasks through Amazon Mechanical Turk. You can then convert what you earn into virtual currency that can be spent in online games and virtual worlds. Monetizing virtual currency couldn’t be any easier. Integrated Marketing Summit Comes to St.

IBM Social Computing Guidelines

Buzz Marketing for Technology

Blogs, wikis, social networks, virtual worlds and social media. To contribute: IBM—as a business, as an innovator and as a corporate citizen—makes important contributions to the world, to the future of business and technology, and to public dialogue on a broad range of societal issues. This includes forms of online publishing and discussion, including blogs, wikis, file-sharing, user-generated video and audio, virtual worlds * and social networks.

Virtual Personal Space | Almost Savvy

Almost Savvy

Whether at a live networking event or connecting with people through virtual social networking sites, no one want to receive sales pitches, marketing emails, and links to buy the “latest, greatest product on the market guaranteed to make you rich in just 10 days.&# Through virtual networking, it is easy to quickly feel comfortable with someone and assume a greater degree of familiarity than might actually be reciproacted.?

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Building Trust: A Relationship is Not a Newsletter Opt-In

Techipedia: Tamar Weinberg

In fact, the problem is expanding to all corners of the social media world. The problem that I’m experiencing more often, and one that my colleagues are beginning to see more frequently, is that an opt-in for a relationship or connection online does not actually grant permission to market. They understand that the boundaries of the “human world&# have not disappeared in the virtual world.

Blogging Between Hot Flashes

Almost Savvy

I also hear many in the younger crowd dismissing the desire and capacity of older generations to venture into the virtual world. While I frequently speak about the virtual world, blogging is completely new to me. My many twitter friends, especially Clara Kuo of The Millennium Marketer ( @manesaclara ), have replied instantly to queries with answers and words of encouragement.

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Blogging Between Hot Flashes

Almost Savvy

I also hear many in the younger crowd dismissing the desire and capacity of older generations to venture into the virtual world. While I frequently speak about the virtual world, blogging is completely new to me. My many twitter friends, especially Clara Kuo of The Millennium Marketer ( @manesaclara ), have replied instantly to queries with answers and words of encouragement.

AJAX 150

Freemium Revenues: Social Media Business Podcast

Laurel Papworth

We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free , how can you then charge for it? And what is free stuff anyway – marketing? from subs, 17m from land sale, 27m from ongoing rental in second life) it’s important to recognise that once someone has paid for virtual access or goods or services ONCE, they will again.

The time is right for pervasive social gaming

The Way of the Web

Then we have mobile devices, most notably the iPhone, which opens up a gaming app world previously inaccessible to those embarrassed to be seen in public with a Nintendo DSi or Sony PSP. Thirdly we have the world of Farmville and Fishville on Facebook, and the myriad of other social games created by the likes of Playfish and Zynga.

Blog #3: Global Leaders: On the Innovation Edge

SalesChoice

At SalesChoice, we have been specializing in developing AI (machine learning) methods for sales and marketing business processes, principally around smarter sales forecasting, smarter deal prioritization and smarter predictive pricing approaches. These deeper graph trend signals over time will create a stock market like graph like grid pulsating all the interactive signals of a company’s customer heartbeat. Artificial Intelligence or Disruptive Innovation Community Leaders.

Friday Fun: For the Heart, Head & Soul

Diva Marketing Blog

Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. Too many wonderful things happening in the virtual world not to pass along from fun contests to help non profit causes to quirky ways to grow your business. In 2005, he created one the first higher ed blogs, Wharton MBA Admissions Blog , He was one of the first to incorporate student blogs as a support tactic when he taught marketing at University of Delaware.

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

However, that doesnt mean that its something that everyone innately understands or knows how to use - especially when it comes to using it for marketing, PR, or other business-related purposes. Today, you will find Communications and Marketing majors heavily involved in learning to use new media to their advantage. Dean Whitney, an executive with global digital marketing agency Digitas , also taught a class at Bentley (a hip school?) world! ReadWriteWeb. RWW Network.

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In Memory of My Grandpa David, a Wonderful Man » Techipedia.

Techipedia: Tamar Weinberg

He was incredibly giving and made huge sacrifices for his community, his wife, his children, his grandchildren, and even his great-granddaughter who was born the week after he was admitted to the hospital for the last time. Despite these challenges and failing health, Grandpa still had time to rent out his coveted parking spot near his apartment by the LGA airport to a community member who did not want to look for street parking during the bitter winter. Small world.

Women in Blogging: 125 Fearless Female Bloggers

Kikolani

I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. Her latest posts include Conundrum , You Aren’t As Healthy As You Think , and Is Your Marketing Making Your Customer Think Too Much. Alison is an interactive copywriter, social media fashionista, Internet marketing blogger, and Facebook addict, as well as co-author of The Facebook Marketing Book.

What Do We Need to Teach About Knowledge Work? | Computer Writing and Research Lab

Buzz Marketing for Technology

That might involve learning popular time management techniques (Allen 2003) or participating in online communities that face similar problems (Spinuzzi 2003, Ch.6); they certainly will involve examining, evaluating, adapting, and adopting the local innovations that coworkers have developed. Gonzalez & Mark 2004) in which they operate, the overlapping work activities that largely share the same tools but different rules, communities, and divisions of labor. Virtual Worlds.

Is Social Media Too Big For Its Britches?

Convince & Convert

Social Campaigns & Apps (social media marketing) In this approach, you’re using contests, promotions, offers, and self-contained applications and widgets to promote your company or product. Content Marketing & Thought Leadership Most often used in a B2B scenario, you create and distribute free information snacks so you can sell paid meals down the road. Bring them together, give them assignments, ask them for input, and turn them into a volunteer marketing army.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 6 Critical Services Agencies Must Provide to Stay Relevant in Social Media March 3rd, 2010 |Written By: Jay Baer | View Comments Tweet Is there a future for agencies in a social media world?

The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > The Ultimate Social Media Etiquette Handbook The Ultimate Social Media Etiquette Handbook by Tamar Weinberg on December 10, 2008 Share Social media mimics real relationships — in many cases. It’s important to understand the communities you contribute to and to understand the rules of the sites that you target.