Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Sentiment 107

Sentiment Banking Patterns Hotels 107

The Realtime Report

DECEMBER 12, 2012

The platform monitors millions of conversations and uses proprietary machine learning algorithms to make smart predictions based on who is talking about a specific brand, the context of the conversation and how likely it is for someone to engage. It “brings direct marketing discipline” into social media, and enables scale.

Social Media Management 191

Social Media Management Influencer Platform Social Media 191

Audiense

MAY 16, 2016

Porsche ’s prestigious brand has flourished on social media with an image-heavy presence, giving it an ample chance to connect with audiences that want to see both its modern technology and classic designs from its long heritage. Alissa Clauson: We use Twitter for organic brand messaging and campaign support. The answer is simple.

Strategy 113

Strategy Automotive Campaign Social Media 113

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Twist Image

MAY 17, 2012

On the eve of Facebook 's historical initial public offering, automotive manufacturer, GM , made a big public stink about pulling ten million dollars of media spend out of Facebook because they felt that Facebook advertising doesn't work (more on that here: Advertising Age - GM Cuts Facebook Ad Spending, But Ford Steps on the Gas ).

Facebook 107

Facebook Automotive Press Release Banking 107

Sprout Social

JUNE 27, 2023

Brand manager. At MeUndies, Wolfley became the company’s first Social Lead, eventually becoming Brand Manager. He was also a director for Ubiquitous, an influencer marketing agency, and Canoo, an electric vehicle startup. And it definitely came through with the results of the campaign, the response and the overall sentiment.

Travel 92

Travel B2B Automotive Campaign 92

Sprout Social

SEPTEMBER 25, 2023

As market competition grows more fierce, consistently delivering exceptional customer care is more vital than ever. Plus, we gathered two examples from brands that are creating stellar customer experiences at scale. Think about it: Customers interact with countless teams and individuals throughout their journey with your brand.

Strategy 110

Strategy How To Team Reputation 110