Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. In addition, the keyword search capability offers a “search engine for social”, making it easy to quickly dive into different focus areas within your brand, industry or competitive Topics.

Authentication 103

Authentication Analysis Sentiment Tumblr 103

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. Pricing available on request.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

SEPTEMBER 30, 2020

In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine. It’s also a great place to engage with consumers in an authentic way, humanizing your brand.”.

Twitter 141

Twitter Survey Trends Hashtag 141

Pixlee

APRIL 2, 2019

When brands involve communities in an authentic and transparent way, they can boost company loyalty on the whole. Effective community marketing managers should find ways to maximize UGC by encouraging hashtag use, creating contests, and then using this content in larger marketing efforts. Brand Loyalty.

Strategy 59

Strategy UGC Hotels Marketing 59

ProBlogger

AUGUST 30, 2015

Invite people from your email list to an informal focus group on the phone. Create a hashtag strategy for Instagram that makes it easy for people to find your photos. Read How to Identify Relevant Hashtags for Your Business for tips. This is more authentic then stock photos. Seek out Feature Instagram Accounts.

Training 20

Training Eventful Tips Analytics 20

Hootsuite

MAY 16, 2023

From qualitative analysis, you’ll learn what hashtags and trends people associate with your brand. That one interaction became a free focus group, advertisement, user-generated content, and customer testimonial. Consumers trust authentically created UGC over other types of content.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Later

JUNE 11, 2021

They frequently use emojis, hashtags, and exclamation points to deliver newsworthy Tweets while maintaining a friendly voice. In addition to all the great brand building you can do on Twitter, you can also use the platform as a big, global focus group for your brand. Another example is the UN Women Twitter account.

Twitter 86

Twitter How To Compete Hashtag 86