Authentication Construction Social Media UGC 
Hootsuite
NOVEMBER 23, 2022
Have you ever dreamed about becoming an influencer and getting paid to create social media content without needing a big audience? Well, a new wave of people is doing just that: UGC creators. If you’ve spent time on TikTok or Instagram in the last 6-12 months, chances are you’ve come across UGC creators. itstarachristina.
Pixlee
SEPTEMBER 8, 2020
Diverse content has to actively avoid tokenism to be authentic. With the rise of user-generated content (UGC), marketers no longer have to rely on the limited options offered by stock photo platforms. Let your customers tell their stories — highlight real experiences in ads, on social media, and through targeted campaigns.
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Sprout Social
JULY 6, 2020
consumers say it’s important for brands to take a stand on social and political issues. Furthermore, 67% of people believe brands are effective at raising awareness around important public issues when they speak out on social media specifically. Brands need to go beyond a one-time statement about diversity on social media.
Sprout Social
JANUARY 2, 2019
Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. ” We also saw a whole slew of social ad types and fresh business features roll out for brands.
Pixlee
DECEMBER 31, 2018
Join Chip in his fireside chat on constructing a strong company culture in a Sunday afternoon Session. Strong social media presence and now famous holiday advertising ensure Hershey’s brands are always on your mind at the corner store or the supermarket. Under Armor. Stuart Weitzman.
Sprout Social
AUGUST 28, 2019
Joining the social team here at Sprout has given me a crash course in brand authenticity on social media. A lot of marketers talk about the importance of connecting with your audience and being authentic on social, but for us, these qualities are the core of our social strategy. Download Now.
Hootsuite
MARCH 20, 2023
Not in the romantic sense, of course (that’s none of our business), but if you’re reading this post, it means that you’re committed to increasing your social media engagement. Calculate it on a post-by-post basis or for an entire campaign — for any social network. What is an engagement post on social media?
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