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Brands, Marketing, Diversity and Equity- A #MindfulSocial panel

Janet Fouts

Her in-depth knowledge about social media marketing, branding, sales conversions, and effective marketing tools have earned her spots and top rankings on stages across the nation, including The Special Event and Catersource. She also serves as the marketing committee chair for NACE National and is a StoryBrand Certified Guide.

Brands 226
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Celebrating Black History Month: Best practices for celebrating on social media and beyond

Sprout Social

As more concerns of performative activism arise, consumers are watching to see if those same brands are staying true to their word or if they’ve already moved on and are investing less in their DEI efforts. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

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Social Media Hacking: How to Protect Your Account

Oktopost

No other channel goes further in creating real relationships with your customers, and a community around your brand. Use Two-Factor Authentication. Educate employees about potential fishing attacks, and enable two-factor authentication across the board. Limit Access to Accounts. Use a Secure or Private Wi-Fi Network.

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Social Spotlight: Ben & Jerry’s and how to take an actionable stand on social 

Sprout Social

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

How To 120
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5 Hashtag Campaigns that Crushed It in 2017 

Pixlee

This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Aligning with causes that are important their audience has proven effective for brands when done with authenticity.

Hashtag 45
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Awards Worth Winning

Twist Image

Where agencies who are on the selection committee or the board of directors of the organization tend to accumulate the most awards. I see brands and individuals do this everyday online. When it''s done authentically and ethically, there is nothing that is more rewarding. I''ve seen the same thing happen at industry awards.

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This can be done as part of the before mentioned buy-sell agreement.

Writtent Blog

As this committee comprises representatives of all the parties to the agreement and the mediation team, it is perhaps the most relevant platform for furthering dialogue. It is natural for a co-branding campaign to create at least some initial confusion and means for competition.

Buy 40