Oktopost
APRIL 6, 2023
Joining the Radically Transparent podcast is Sarah Emmott, Head of Brand for Work Management by Atlassian , one of Fast Company’s “Most Innovative Companies in the Workplace”. She reveals how a deep dive into social listening paved the way for her organizations marketing milestones and successes.
Sprout Social
FEBRUARY 26, 2024
They approach care as an arm of their content strategy, using it as an opportunity to emphasize their competitive differentiator: no plastic. Jira by Atlassian: Your new work BFF just entered the chat Jira’s social customer care persona might be described as “your work BFF.” Even when the issue isn’t their fault, like in this example.
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Sprout Social
FEBRUARY 16, 2023
Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. What content formats (design, visual) are your competitors prioritizing? Based on their existing content, how would you rate their level of investment? What can you infer about their priorities based on their social content mix ?
Sprout Social
MAY 20, 2021
Encourage employees to share and create business-related content ( employee advocacy ). For example, something like a dedicated “welcome” post to new hires is a way to consistently recognize employees… …or you can regularly feature shout-out posts as part of your content strategy. Online engagement.
Rebekah Radice
DECEMBER 10, 2018
Atlassian’s JIRA is our system of choice for project management and daily accountability. For example, one bucket might be content marketing. Now while I’d like to believe that everyone can manage their day, Slack puts even the most productive of people to the test. We follow a lean approach and work in weekly Sprints.
Buzz Marketing for Technology
JUNE 27, 2008
user generated content. Web Content 2007. 21 days of wiki adoption. advertising. Barack Obama. better meetings. BlackBerry. boris mann. change management. citizen journalism. Clay Shirky. collaboration. Collaborative Technology. collective action. SocialSoftware. supply chain. technology trends. The Science of Spectroscopy. wiki pilot.
Rebekah Radice
NOVEMBER 1, 2016
Atlassian , makers of JIRA (a tool we use daily) and HipChat, nailed this idea. Atlassian’s video shows that they do what they say , use the tools they build, and embody their values. Use imagery, videos, and content to position your brand. Don’t just push out content. How to Use This in Your Business.
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