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How Social Listening Paves the Way for a Winning Social Strategy

Oktopost

Episode Summary Social listening is the practice of monitoring social media platforms to gather insights and gain an understanding of customer behavior and sentiment. Social listening can help businesses to improve their marketing and sales strategies by identifying customer needs, preferences, and pain points.

Atlassian 118
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What marketers need to know about managing social media through an economic downturn

Sprout Social

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015.

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Post Performance Report: Brands transforming social customer care

Sprout Social

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers.

Report 66
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Enterprise 2.0: social scorecard and social media karma

Laurel Papworth

Conforming to social rules is something that humans ache to do – it’s what defines community- and badges and scorecards tell them in much clearer ways than ‘etiquette statements’ or ’social media staff guidelines’ ever can how to behave. Atlassian Confluence wiki karma. Enterprise 2.0:

Badge 108
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Grow Your Wiki

Buzz Marketing for Technology

social media. user generated content. Web Content 2007. Luis Suarez outlines the advantages for companies that encourage social media use at work - a more responsive organization, better able to engage millenial generation knowledge workers, and involve experienced workers who hold a wealth of knowledge.

Wiki 223
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11 Facebook Principles That Will Improve Your Marketing

Rebekah Radice

Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. Atlassian , makers of JIRA (a tool we use daily) and HipChat, nailed this idea. Use imagery, videos, and content to position your brand. More than 1.7

Facebook 116
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How To Lead A Successful Marketing Team

Rebekah Radice

Atlassian’s JIRA is our system of choice for project management and daily accountability. For example, one bucket might be content marketing. Now while I’d like to believe that everyone can manage their day, Slack puts even the most productive of people to the test. We follow a lean approach and work in weekly Sprints.

Team 99