Sprout Social

FEBRUARY 15, 2024

Curate the visuals so they signal the brand’s identity to your target audience without them ever seeing a logo or brand name. In this example, Nike appeals to soccer fans by using a specific hashtag and tailoring the copy and image to soccer players. This creates an authentic social media presence that stands out from other brands.

Engagement 105

Engagement Tips Loyalty Metrics 105

Sprout Social

APRIL 4, 2023

But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement? Their user generated content (UGC) is considered to be much more authentic than brand messaging. One way is through brand advocacy. Who is a brand advocate?

Brands 127

Brands ROI UGC Authentication 127

Later

SEPTEMBER 12, 2019

UGC Best Practices #2: Strive for Authenticity . Social authenticity is a growing trend online , and sharing honest user reviews through UGC will keep your brand ahead of the curve. One UCG-focused campaign that never fails to capture the world’s attention is the annual Apple “Shot on iPhone” campaign. . Consumers are 2.4

UGC 60

UGC Content Instagram Hashtag 60

Pixlee

DECEMBER 31, 2018

To prep for the Big Show in the Big Apple, we’ve curated a must-watch list of some famous incumbents and brilliant upstarts that are bringing a fresh take to retail in 2019. What’s more, we can send in photos to frame via their app, marrying convenience that millennials crave with the authenticity of a physical object.

Brands 40

Brands Retail Apparel Fashion 40

Pixlee

AUGUST 26, 2020

If you’ve already got an authentic presence that engages your followers, then you’re already familiar with the reasons why influencer marketing works so well: Influencers appear more honest, funny, and open. Authenticity wins over polish. Curated filters to match any image. Looking to join a network of discoverable influencers?

Influencer 88

Influencer Tools Template Templates 88

Later

JULY 25, 2019

Should you use emojis and hashtags? And while celebrities like Kylie Jenner can get away with a single moon emoji as a caption, for brands and influencers, lengthy captions that champion story-telling and authenticity are driving great results: . TOP NOTES-Bergamot, Apple Blossom, Raspberry, Italian Lemon. Inspirational?

Instagram 86

Instagram Hashtag Engagement Feed 86

Sprout Social

SEPTEMBER 10, 2018

Oh, and did you know that YouTube is the technically the most popular music streaming service right now, beating out Spotify and Apple Music? Meanwhile, blink-182’s Instagram highlights their tour dates and Las Vegas residency, in addition to social-specific hashtags they want their fans to tag themselves with.

Social Media 106

Social Media Real Estate YouTube Instagram 106