Apparel Authentication Communities Retail 
Pixlee
AUGUST 23, 2018
Today’s consumers rely heavily on social media and tapping into their community when it comes to brand loyalty and their purchase decisions. The question is how to bring the authentic community experience from social media into your stores. They absolutely love it!
Sprout Social
OCTOBER 16, 2023
Every generation has a different relationship with social , but regardless of age, there are some common factors all ages are looking for from brands: responsiveness, authenticity and entertaining content. But at the end of the day, everyone is seeking brand authenticity. They want businesses to be true genuine and true to themselves.
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Pixlee
JULY 12, 2021
Influencer marketing allows your brand to work alongside a trusted community leader, paving the way for more engaged followers and greater credibility for your brand. This is helpful for brands with in-person retail locations or selling area-specific products. Designing a Summer-Specific Influencer Campaign.
Sprout Social
MARCH 1, 2023
Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. The Shutterfly Collective Shutterfly, an online retailer specializing in personalized products, launched The Shutterfly Collective, a limited collection designed by influencers in July 2022.
Pixlee
JUNE 13, 2019
Pride, which began in the wake of the Stonewall Riots against police discrimination towards the LGBT community in New York, has evolved since 1970. As the movement for equal rights and protections has matured and gained support, brands and organizations alike have moved towards showing their support for the LGBT community.
Pixlee
NOVEMBER 10, 2020
Maternity apparel brand BLANQI features an inspiration gallery of “real moms.”. Kirkland’s, a popular housewares retailer, collects images that display their products in real customers’ homes. This collection provides a gallery of authentic images that connect with customers and inspires their own interior design ideas.
Pixlee
JULY 23, 2019
These five micro-influencers are all about fashion, style, and most importantly, authenticity – brands marketers have a lot to learn from these up-and-coming stars in the influencer space. Samantha Brown has been an influencer for over three years and has grown her community of followers to over 30K on Instagram. Samantha Brown.
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