Techipedia: Tamar Weinberg

MARCH 20, 2012

Paid advertising should drive profit first, but there is a secondary value in the data you are collecting. Make sure before you launch you have systems in place not only to capture the metrics you want to see now, but the ones you think you may want to see later. The data is only as good as what you are capturing, though.

Advertising 172

Advertising Questions CPA ROI 172

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Local/Mobile Search. The Perfect Social Media Measurement Plan (Search Engine Land): Brian Massey illustrates a system that gives reliable conversion data to a spreadsheet automatically. Content Development/Marketing. Web Development and Website Strategy. SEO: Strategy. SEO: Information. Link Building. Landing Pages.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Writtent Blog

AUGUST 3, 2016

Look for low-hanging technical fruit on your site like indexation, canonical, crawling and mobile issues, design a proper internal linking structure, and make sure your information architecture makes sense. To identify this subset of content, go to Google Search Console and open the Search Analytics report. Jeremy Rivera.

SEO 0

SEO Google Sites Engineering 0

Convince & Convert

MAY 10, 2012

And I was so mobilized by this, I wrote a post on Saturday and used it to ignore my in-laws, which is probably a bad call long term. Mapping Pinterest referrals to onsite conversions is as simple as a custom report in Google Analytics. If your content is not mobile friendly, that’s the first thing you should do.

Hubspot 114

Hubspot Mobile Analytics Google 114

Convince & Convert

FEBRUARY 23, 2012

Partnership with American Express, apparently 10,000 small businesses who are American Express cardholders are going to be invited to participate in this expanded beta in the next few weeks, to really turn over the keys to the Twitter ad system. Think about how many Google searches there are, how many pages deep there are.

Social Media 118

Social Media Adwords B2B Training 118

Webbiquity SMM

DECEMBER 19, 2017

It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing. “AdWords is showing more innovation, making it another area to focus on for your search marketing efforts. Marketing Operations Trends.

B2B 293

B2B Trends Analysis Marketing 293

Sprout Social

NOVEMBER 8, 2016

Your goal shouldn’t just be how to beat the system, but instead increase your odds of making it into those exclusive feeds. The “silent” movement is likely due to mobile users scrolling through feeds in public areas and avoiding using sound. Always Understand Your Facebook Analytics.

Facebook 109

Facebook Feed Feedly Social Media 109

Convince & Convert

APRIL 22, 2016

Jay: So you were saying more than Facebook ads, more than paid search, more than Twitter, more than blogposts, the signature file campaigns from their employees generated more registrations for this event than anything else. So we want to show analytics at the campaign level but we also want to dig in at the employee level.

Campaign 60

Campaign Groups Groups Analytics 60