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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? James: One of the things we’ve been following as a macro trend that I think is really interesting to highlight is this move away from the “social media 1.0” We’re all inundated with notifications on social media.

B2B 306
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Top 15 Influencer Relationship Management Tools To Optimize Your Campaign

Keyhole.co

IRM tool helps you keep a track of your social media influencers, from engagement, metrics, content to results. . Instead of relying on spreadsheets and screenshots from influencers, influencer marketing platform Keyhole helps brands measure and optimize influencer marketing campaigns with analytics data. Top features: .

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3 Metrics More Important Than Keyword Rankings

Small Business Mavericks

Late last year, Dr. Pete posted a blog post highlighting the 25 standalone features of search engine ranking pages. It indicates that Google may be placing a higher level of importance on three types of searches – local, knowledge-based, and vertical. Unfortunately, the lines can be blurred between these three.

Metrics 101
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Why User Engagement is The New SEO

Oktopost

Search Engine Optimization has long reigned as the key metric for evaluating a website’s ranking, but a significant change may already be underway. Overall, the shift can be described as going from trying to satisfy the search engine algorithm to meeting the user’s needs and expectations. How to Measure User Engagement.

SEO 62
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Artificial Intelligence: A Modern Approach to Marketing

Razor Social

It typically contains a knowledge base with a set of rules for applying the knowledge to each particular situation. With machine learning capabilities, it’s building its knowledge base over time and adapting or creating new decisions based on its working knowledge. AI and Analytics.

Marketing 109
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The Ultimate Guide to Keyword Research

Viper Chill

Though keyphrases can be used for much more than just focusing on certain terms and trying to get search engine rankings for them, that is personally a big part of my own strategy (and my income). Forums, by default, are one of the best types of websites you can own in order to get maximum search engine traffic.

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7 Invaluable Marketing Skills That Help Teams Produce Consistently Great Content

Buffer Social

Part of the answer, according to research from strategy professor Benjamin Jones at the Kellogg School, is that our individual knowledge base is becoming more and more specialized. Today, a Boeing 787 has dozens of specialists working on the engines alone. 11 Simple Design Tips to Enhance Your Social Media Images (Buffer).

Skills 111