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7 Ways Brands Take Advantage of Facebook Stories

Sprout Social

They’re immersive, engaging and inherently social. These user-generated slideshows and video collections are short-term pieces of engaging content available for up to 24 hours. Adding the right elements to your story, from location-specific tags to unique images, boosts engagement. Videos are perfect for social media.

Brands 91
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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them. Social Media and SEO. Why social media optimization is the new SEO by iMedia Connection. Indeed it is.

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Social Pros 15 – Marcus Sheridan, The Sales Lion

Convince & Convert

We use Argyle Social for our social engagement; we use Infusionsoft for our email; Janrain is our crackerjack social integration company, and Jim is our guest host for the podcast (and a smart guy). Mapping Pinterest referrals to onsite conversions is as simple as a custom report in Google Analytics. Eric : All right.

Hubspot 114
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Fetching Friday – Resources Mashup & Cedar Breaks

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. 7 Effortless Ways to Find New Ideas for Your Blog – How to find new and interesting content ideas for your business blog that will keep your readers engaged.

Mashup 122
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What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

With the increasing bandwidth of smart phones, marketers need to be sure they are crossing over and meeting their customers at the time and location where they are. If there is any area that illustrates that importance of integration, its mobile. Social media, search and apps all need integration.

comScore 156
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The Converged Media Road to Success

Proactive Report

The smart phone is the next content platform. From news and product information to coupon campaigns and location-based marketing companies can engage consumers wherever they are to influence the buying decision and strengthen customer relationships. And it will be the most exciting conversation business has ever engaged in.

Sysomos 78
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All in One: Tools and Apps to Be a Blogger who Can Write, Edit, Proofread, and Create Images

Kikolani

Although there is nothing new under the sun, you need to wrap up all information the right way in order to interest your readers: provide them with interesting statistics, adapt your writing style to your readers’ needs, and even optimize your post for SEO. Images: Did you know that images can help to increase reader engagement ?

Blogger 60