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How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

Advanced campaign tracking tools make it much easier to identify issues and correct them. Just remember that a successful social media campaign must have a clearly defined set of objectives with measurable outcomes or key performance indicators (KPIs). Google Analytics. Custom Social Media Reports for Google Analytics.

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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. At the same time, text analytics can monitor public concerns on social media.

Sentiment 109
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How Brands in the Pharmaceutical Industry Stack Up

Unmetric

In this piece, we specifically look at metrics, content, and campaigns of 15 brands. Content & Campaigns. While the process can either start with analytics and end in publishing or can happen the other way round, the key stages when it comes to social media is analyzing performance, framing strategy and creating content.

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Content Moderation in 2023: Tips, Tools, and FAQs

Hootsuite

Why is content moderation important for user-generated campaigns? For example, a skateboard brand might have a broader range of acceptable vocabulary than a pharmaceutical firm. Sparkcentral also has built-in analytics that can help you understand the effectiveness of your content moderation efforts.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!)

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50 Habits of a Highly Effective Blogger " EdithYeung.com

Buzz Marketing for Technology

such as Google Analytics). Respond to blog comments and establish relationship with readers. Pay attention to readers by closely monitoring popular blog post and keywords search (using tools. Blogging habits. Blog regularly and develop a time budget for blogging. Read other blogs regularly. Podcast Powered by podPress (v8.8).

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Survival Tips for a Social Media Agency in a Tough Sector

agora pulse

Remember, too, that search has changed during COVID-19, so reassess your Adwords campaigns if you’re running them. Closely monitor your Web analytics and take note of what shifts in customer behavior are telling you. Similarly, the food and beverage sector, pharmaceutical, and legal sectors are all strictly governed.