article thumbnail

How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

Many organizations, having now realized that the “build it and they will come” model doesn’t work in social media and that it isn’t just another channel for promoting news releases and marketing brochures, are stepping back and retooling their social media strategies. Facebook / LinkedIn / Google Plus metrics (i.e.

Vocus 185
article thumbnail

Best Business Blogging Tips and Guides of 2010 (So Far), Part 2

Webbiquity SMM

Meaningful Metrics for B2B Blogging by Proteus B2B Marketing. Jeff Bullas presents 50 tips to increase your blog’s readership, like asking questions of your readers, using StumbleUpon and AllTop , thoughtfully commenting on other blogs (with a link back to your own) and tweeting each of your new posts at least twice.

Alltop 149
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Do You Forget “Marketing” in Your Content Marketing?

Writtent Blog

Yes, this is a great start, but what many of us forget is actually marketing the content we’ve written. Do you also forget “marketing” in your content marketing strategy? The steps below briefly outline what should be on your content marketing “ta-da” list. Content Marketing Online Marketing'

article thumbnail

Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity SMM

by MediaPost Marketing Daily Commentary. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. Among the tools noted are Omniture (web and social media analytics), Eloqua (marketing automation / demand generation software) and Twitalyzer (Twitter-specific measurement).

article thumbnail

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Measure your social media marketing performance with tracking tools for the major social media networks, keep tabs on competitors and compare your results to theirs, and get alerts about trends and social media activity.

Tools 208
article thumbnail

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Customer service?

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. More Work Upfront, Less Ongoing What I love about this program (in addition to the eye-popping results): It’s rooted in helpfulness, not marketing.