Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Try to return something to your own company. 5 excellent points that a company can (should!) Buy your own product. Jay, I'm impressed!

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

FEBRUARY 19, 2010

link] Clinton Bonner Another #SXSW Accelerator company, this time covered by @jaybaer [link] –> @NutshellMail [link] 451 Heat New Email Service NutshellMail Simplifies Social Media [link] Would you use this service? Ive founded 5 companies, and spent 15 years running digital marketing agencies. This, I'll try.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

AUGUST 10, 2010

JB : How are companies incorporating influence metrics into their marketing? JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Should companies treat customers differently? TA : Each of our companies is a “smart agent&# in some way.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Webbiquity SMM

FEBRUARY 21, 2012

eBooks / digital magazines. Truly “social” content will go beyond those basics, and also be: • Optimized: content is more likely to be found and spread if it contains the words and phrases your buyers are using, rather than jargon or internal company terminology. Late in the season. Case studies. Presentations. Blog posts.

B2B 190

B2B Social Media Alltop Marketing 190

Convince & Convert

JULY 15, 2010

Amazing to see how many companies use Facebook as a one way communication when its real strength is to create a dialogue (engagement). Ive founded 5 companies, and spent 15 years running digital marketing agencies. In small businesses or one man bands it's easier to get an overview of who's responsible for what.

Social Media 140

Social Media Consultant Strategy Organization 140

Kikolani

SEPTEMBER 25, 2012

If you’re a business, you may have the luxury of hiring an awesome Internet Marketing Company to keep up with the trends, but as individuals managing a blog for as a hobby or for profit, it’s up to you to not only maintain that blog but keep up with ways to increase traffic. As each year passes, blog marketing techniques evolve.

Questions 167

Questions Adsense Marketing SEO 167

Convince & Convert

FEBRUARY 25, 2010

Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. For Part 1 of “Operation Guillaume”, the company launched an online poll of their fans to identify the highest-priority “geek” movies.

Social Media 117

Social Media Case Study Strategy Study 117

Webbiquity SMM

JANUARY 5, 2016

93% of B2B marketers use content marketing, content marketing is an effective way to engage your fans and followers, whether you’re a B2B company or a B2C company. How to get your blog post shared 1000 times [infographic] by Alltop. What’s the Difference Between a B2B Blog Post Topic and an Ebook Topic?

Content 60

Content B2B Marketing Hubspot 60

Convince & Convert

JUNE 30, 2010

If we’re not using the available data (made even richer by the coming ubiquity of “like&# ) to boost relevancy of our social and email communication, our fans will gravitate toward companies that are. Because relevancy = respect. It’s time to start thinking about social media the same way.

Social Media 128

Social Media Strategy Automotive SEO 128

Convince & Convert

SEPTEMBER 21, 2010

Google Alerts Like most marketing professionals, I have several Google Alerts set up for my name, my company name, and topics of interest to me. Disclaimer: I tweet and blog for the company. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Type any domain and scan the site.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

AUGUST 25, 2010

Carefully crafting and leading the consumer experience in-store and virtually, has earned the company trust and admirable loyalty. link] jaybaer It’s a risk that a lot of successful companies run. link] [link] Alltop Social Media Is Starbucks the Most Dangerous Competitor to Facebook? Time will tell on the pay off.

Facebook 142

Facebook Yahoo Collaboration Social CRM 142

Convince & Convert

SEPTEMBER 20, 2010

Within 12 months of its invention, 1,200 companies entered the radio “business&# in some form or fashion. Social media adoption is happening at an extraordinary rate, and I believe every company will have some sort of social media presence within the next 24 months. And that’s the problem.

Social Media 159

Social Media Strategy Affiliate marketing Company 159