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Why Your Corporate Website Needs a Blog

Bill Hartzer

The Nuts about Southwest blog is the corporate blog of Southwest Airlines. When your company issues a press release, keep these bloggers inside your outreach plans. If a blogger receives a press release straight from a company in their business, most likely they will pay attention to it.

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7 Essential Building Blocks to Manage a Corporate Reputation Online

Oktopost

Companies with a bad reputation may suffer losses of revenue and stock value for a long time after such events — just ask United Airlines or Wells Fargo. This is done by crowding out the negative content with positive content that will show up in the same searches, hashtags, and news feeds as the negative stuff. Practice Transparency.

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Building a Social Business

Koka Sexton

Setup a profile on Twitter and push out feeds, leadgen content and press releases. Airlines, restaurants and even car manufacturers have been the leaders in this space. Internal activity feeds are good but the social business should be focusing efforts on external activities. Social media as a broadcast channel .

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7 creative Ways to Use Social Media for PR

Sprout Social

Whether or not you write press releases is not the key focus. Check out their feed for more of my #BRMovesYou style. Incorporate Social Media Into Your Press Release Strategy. When you craft a press release, are you making sure that it’s also social media friendly? Avoid promotional material.

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Social Pros 11 – Vanessa Sain-Dieguez, Hilton Hotels

Convince & Convert

The RSS feed is: [link]. The full report was $500, and I’m a cheapskate so I don’t have all of the details, but the press release headlines that hit the wire I guess it was last week are pretty interesting, in that they point to a broad trend that we’ve brought up a couple times. Listen Now.

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How to Regroup and Keep Going After a Disappointing Launch

ProBlogger

No fish feeding. He went to American Airlines magazine and ran an ad for it, telling himself if he sold 30 units, he would pursue production of the item. With loads of expendable money in his arsenal, he released the book and spent $25,000 over the course of a year trying to promote it. No fire stoking.

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How to create a social media style guide: 10 things to include

Sprout Social

If you’ve ever seen a brand’s social feed and it looks and feels like it’s managed by 10 different people, chances are they don’t have a style guide in place. For instance, your brand may not use contractions in press releases or long-form content, but that doesn’t always flow like a normal conversation.