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7 Essential Building Blocks to Manage a Corporate Reputation Online

Oktopost

Companies with a bad reputation may suffer losses of revenue and stock value for a long time after such events — just ask United Airlines or Wells Fargo. This is done by crowding out the negative content with positive content that will show up in the same searches, hashtags, and news feeds as the negative stuff. Practice Transparency.

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Building a Social Business

Koka Sexton

They answered questions about everything from what sales managers do wrong, to how social media has changed the sales landscape forever. I ran the social selling track and held panels with customers and companies like Sprout Social , Extole , Yammer Cornerstone OnDemand and others. Social media as a broadcast channel .

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7 creative Ways to Use Social Media for PR

Sprout Social

There are many ways to use social media in your PR strategies. Whether or not you write press releases is not the key focus. With social media being ubiquitously used among consumers, it can be a crucial component in getting your products and/or services covered in the media. Try this free pass!

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Social Pros 11 – Vanessa Sain-Dieguez, Hilton Hotels

Convince & Convert

This is Episode 11 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Vanessa Sain-Dieguez who is the Social Media Director at Hilton Worldwide. The RSS feed is: [link]. It’s been kind of a crazy day in social media, right? Listen Now.

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How to Regroup and Keep Going After a Disappointing Launch

ProBlogger

You blew up social media. You spent countless hours getting your product ready to launch to the world, painstakingly covering all the bases so it would be as good as it could be when the release day arrived. No fish feeding. This is a guest contribution from Ernest Dempsey, fiction author. The big day has come and gone.

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How to create a social media style guide: 10 things to include

Sprout Social

Social media is where brands and people alike want to see and be seen. The top brands on social all have something in common: consistency. The foundation for that consistency comes from a strong social media style guide. What is a social media style guide & why do you need one?