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Why Your Corporate Website Needs a Blog

Bill Hartzer

The Nuts about Southwest blog is the corporate blog of Southwest Airlines. When your company issues a press release, keep these bloggers inside your outreach plans. If a blogger receives a press release straight from a company in their business, most likely they will pay attention to it.

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7 Essential Building Blocks to Manage a Corporate Reputation Online

Oktopost

In a world where markets, technology, and the news cycle moves faster than ever, your corporate reputation may be the most valuable intangible asset you have. Companies with a bad reputation may suffer losses of revenue and stock value for a long time after such events — just ask United Airlines or Wells Fargo. Practice Transparency.

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Building a Social Business

Koka Sexton

During the conference there were about a dozen breakout sessions that fell into one of three tracks; Sales, Marketing and Social Selling. Setup a profile on Twitter and push out feeds, leadgen content and press releases. Airlines, restaurants and even car manufacturers have been the leaders in this space.

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Social Pros 11 – Vanessa Sain-Dieguez, Hilton Hotels

Convince & Convert

The RSS feed is: [link]. The full report was $500, and I’m a cheapskate so I don’t have all of the details, but the press release headlines that hit the wire I guess it was last week are pretty interesting, in that they point to a broad trend that we’ve brought up a couple times. Listen Now.

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7 creative Ways to Use Social Media for PR

Sprout Social

Whether or not you write press releases is not the key focus. With all that being said, here are seven creative ways to use, content marketing, blogging and social media for PR: 1. Use Influencer Marketing to Help PR. One of the biggest creative avenues for enhancing your PR efforts is to incorporate influencer marketing.

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How to Regroup and Keep Going After a Disappointing Launch

ProBlogger

Did you do something wrong with your marketing and promotional plan? Was it a product with a bigger market, a hungrier market, a more viralistic market? (I What has worked for someone else in the ways of marketing, promotion, and the resulting sales or subscribers may not happen for you. No fish feeding.

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How to create a social media style guide: 10 things to include

Sprout Social

Or perhaps you’re inspired by Casper’s multi-channel marketing “snoozefest” on Youtube, IGTV and even Spotify. It’s important to note that a social media style guide is not the same as your social media marketing strategy. For instance, the social support team at Delta Airlines initials Tweets that are responses to customers.