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Why Your Corporate Website Needs a Blog

Bill Hartzer

If you would rather not engage in blogging, you will find alternatives that can nonetheless help you drive qualified traffic and leads for your company Internet site, as a blog might, and to obtain the search engine ranking advantages a blog might bring. The Nuts about Southwest blog is the corporate blog of Southwest Airlines.

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7 Essential Building Blocks to Manage a Corporate Reputation Online

Oktopost

Companies with a bad reputation may suffer losses of revenue and stock value for a long time after such events — just ask United Airlines or Wells Fargo. This is done by crowding out the negative content with positive content that will show up in the same searches, hashtags, and news feeds as the negative stuff. Engage Respectfully.

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Building a Social Business

Koka Sexton

Setup a profile on Twitter and push out feeds, leadgen content and press releases. If your social strategy is not focused on engagement, your message will fall flat. Airlines, restaurants and even car manufacturers have been the leaders in this space. Social media as a broadcast channel .

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Social Pros 11 – Vanessa Sain-Dieguez, Hilton Hotels

Convince & Convert

The RSS feed is: [link]. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). At this point, everybody has complained about every airline imaginable, and they’ve had the worst experience imaginable with Delta, United, American, you name it.

Hotels 118
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7 creative Ways to Use Social Media for PR

Sprout Social

Whether or not you write press releases is not the key focus. Check out their feed for more of my #BRMovesYou style. This means that the rules of good social media engagement are still in play here. Incorporate Social Media Into Your Press Release Strategy. Try this free pass! Avoid promotional material.

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How to create a social media style guide: 10 things to include

Sprout Social

If you’ve ever seen a brand’s social feed and it looks and feels like it’s managed by 10 different people, chances are they don’t have a style guide in place. For instance, your brand may not use contractions in press releases or long-form content, but that doesn’t always flow like a normal conversation. Responding to questions.