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Building a Social Business

Koka Sexton

What I mean by that is companies understand the need to open up social channels in places like Twitter and Facebook. They understand that their prospects and customers are increasingly leveraging social networks to share information and communicate with eachother. Social media as a broadcast channel .

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7 creative Ways to Use Social Media for PR

Sprout Social

There are many ways to use social media in your PR strategies. Whether or not you write press releases is not the key focus. With social media being ubiquitously used among consumers, it can be a crucial component in getting your products and/or services covered in the media. Interact with them on a conversational level.

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How to create a social media style guide: 10 things to include

Sprout Social

For example, your social media strategy might detail the type of content you plan to publish, whereas your style guide would explain how that content should look when it’s shared. . If you’ve ever seen a brand’s social feed and it looks and feels like it’s managed by 10 different people, chances are they don’t have a style guide in place.