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How to create a complaint management system to protect your brand reputation

Sprout Social

For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible. In the end, the customer said the wait wasn’t too long and even praised the airline’s friendly employees.

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Be Here Now Marketing: How United Airlines Can Take Advantage of.

Bare Feet Studios

Here’s a real life example with several free ideas I have for United Airlines , or any airline really. How over-booked are the airlines to not have a few extra seats across several flights to two different destinations? UA was willing to rebook us on American Airlines, for a flight at 8 p.m.

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Think Narrow and Harness the Power of UnPopular

Convince & Convert

Tons of great companies that you used as examples of how to brand and how to be unpopular on purpose , and a lot of companies that are not household names intentionally and I think that’s really interesting. So it’s usually easier to sort of turn that battleship when you’ve got a little smaller company anyway.

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The Future of Work Weblog

Buzz Marketing for Technology

Were all accustomed to interacting with many kinds of customer service representatives, airline reservations agents, and even business colleagues by telephone or even email. Dissecting knowledge work (and understanding knowledge workers) is clearly not a simple task. Fast Company Now. Important Blogs and Links.

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Social Media Workshop Here in Honolulu

Bare Feet Studios

We will have three guest speakers from the mainland, sharing case studies from companies like Dell, Southwest Airlines, and Cisco who are using social communities online for internal and external customers. We in Hawaii have unique challenges and opportunities for using tools such as Facebook, Twitter, YouTube, etc.

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Going from Free to Fee Part 2

Bare Feet Studios

The more I have been thinking about this, the more I want to see companies explore user-generated pricing. Airlines, hotels, and rental car agencies charge a lot more for weekdays than weekends, as they have a captive customer for one and they know that companies are theoretically making money off of their use of said services.

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Hawaii Officially Dips Toes in the Waters of Social Media

Bare Feet Studios

The additional collaborators (hotels, Hawaiian Airlines , Avis & the bloggers) all gave from their pockets to support Hawaii tourism – of which they are a vital part. Indeed, I think companies that can capitalize on the power of GFNs will gain the strongest competitive advantages that the Internet has to offer.