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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Case in Point: Event Marketing.

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Become a Digital Marketing Certified Associate (DMCA) with Simplilearn

Kikolani

Greg Jarboe , president and co-founder of SEO-PR, has worked on several campaigns for Southwest Airlines, the SES Conference and Expo series, and Rutgers Center for Management Development. Jeff Hasen , author of The Art of Mobile Persuasion and Mobilized Marketing , is one of the leading strategists, evangelists and voices in mobile.

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You Need To Know: Social Media and Retail

Laurel Papworth

Airline staff greet me by name and not just because I’ve left my conference name tag on my jacket. Because I am nosey – an asset in online community management – I decided to investigate further online. Facebook Places : Use your mobile phone to “check in” and review the restaurant.

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The Digital Generation Is Now Every Generation

Twist Image

Prior to their event we had a pre-conference conversation, where the company's head of healthcare professionals went on a ten-minute diatribe about doctors don't have access to this type of technology, don't have an interest in it, and are still working in a very paper-based environment. mobile app. True story. instagram. marketplace.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked off a plane for being too portly), if Kevin Smith did NOT have 1.6 Fly more miles, get priority seating on an airline. online population access the Internet from a mobile device. million followers on Twitter?

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Q & A: How to Solve Every Blogging Problem You’ll Ever Have

Viper Chill

The difference is that it may be a lot harder, and take a while longer, to find those 5,000 people and introduce them to your community. This is a really interesting question, especially for people who are managing communities that are attached to larger brands. It can be a really complicated issue. Anyway enough of me moaning on.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Personally, I had a problem with an airline recently. Combine that with location and mobile data, and you get real-time smart agents that tell you whom you should approach in a restaurant to buy a drink. But now, it’s not based on assumptions, we can categorize based on real data. I called and emailed, and received no response.