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This Week in Social Media – 5/8/2013

Social Media Marketing

Salesforce has unveiled a Communities solution for the enterprise , which leverages its Chatter platform and other products to create portals that will allow external conversations to be brought into the company more seamlessly. Being a community manager is more than just posting to social networks on behalf of brands.

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Reputation Management with Dissatisfied Customers and Word of.

Techipedia: Tamar Weinberg

Here are three cases that were blown way out of proportion but could have been handled a lot better if the companies thought of the consequences before acting. There’s a bottom line: it’s a lot harder to sweep your mistakes under the rug, especially as a company in a world of conversing markets.

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Coverage Questions !

The Marketing Blog

helps the company in its marketing communications efforts. When you write an email to me for example – Please address me by name ‘Daksh’ instead of Hey, ‘You got a cool blog’ Hey XXX(well I’ve seen some funny names really We’re a cool company and we think this might be useful for your product.

Questions 100
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Hotels and Social Media Travel Tourism

Laurel Papworth

companies use Facebook and 45% Twitter. All major hotel brands, airlines and other travel suppliers, as well as all OTAs are now present on the social networks like Facebook, Twitter, etc. If you do not have the internal bandwidth or resources to manage social marketing, outsource to a hospitality social media expert company.

Hotels 85
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Social Media Workshop Here in Honolulu

Bare Feet Studios

We will have three guest speakers from the mainland, sharing case studies from companies like Dell, Southwest Airlines, and Cisco who are using social communities online for internal and external customers. We in Hawaii have unique challenges and opportunities for using tools such as Facebook, Twitter, YouTube, etc.

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Going from Free to Fee Part 2

Bare Feet Studios

The more I have been thinking about this, the more I want to see companies explore user-generated pricing. Airlines, hotels, and rental car agencies charge a lot more for weekdays than weekends, as they have a captive customer for one and they know that companies are theoretically making money off of their use of said services.

Price 40
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Hawaii Officially Dips Toes in the Waters of Social Media

Bare Feet Studios

The additional collaborators (hotels, Hawaiian Airlines , Avis & the bloggers) all gave from their pockets to support Hawaii tourism – of which they are a vital part. and #2 on Flickr (in the world!). I personally logged over 200 hours of my time producing the event – 100% volunteer for this community service.