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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week. Sysomos Audience is an addition to the Heartbeat monitoring and engagement tool. Sysomos’ Nilesh Bansal wouldn’t shed any light on the question when I spoke with him. I came away impressed.

Sysomos 273
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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

Surface content sources, compile lists, links, aggregate and package content, publish and distribute content. Surface content sources, compile lists, links, aggregate and package content, publish and distribute content. Facebook, Twitter, LinkedIn, Google Ads, native ads, Outbrain and more. Strategy Development.

Skills 334
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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Don’t want to follow Twitterers who aren’t following you? A free tool for finding the relative influence of any Twitter user. Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. A free service for setting up, promoting and hosting Twitter chats.

Tools 206
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Best Social Media Monitoring Tools

Bill Hartzer

Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. MutualMind has many tools that helps you track what is being said on Facebook, Twitter, and other social media sites. You can even monitor all of this in real time.

Cymfony 152
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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Then, you can filter those mentions based on the channel e.g. Facebook, Twitter, blogs etc. Respond directly within Twitter. You cannot monitor Facebook, Twitter and other social networks but you can monitor forums, blogs etc. You can monitor mentions using a graph that shows activity over a period of time.

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No, You Can't Automate Social Media!

Techipedia: Tamar Weinberg

These new “Internet Marketers&# take Twitter by storm, using automated Twitter tools in abundance that give them the true appearance of expertise. They think, “This guy must be great; he has 30,000 Twitter followers! So I hopped on Twitter for a sneak into his daily activities.

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Like Stuff On Facebook? Say Cheese, You're An Ad!

Waxing UnLyrical

This seems to try to put a twist on Twitter’s much-ballyhooed “ promoted tweets ,&# which received more than its fair share of attention. First, because I rarely use Twitter’s web interface, and second, because the minute I see a “promoted tweet,&# even if it’s on HootSuite, I pretty much tune it out.

Class 268