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Social listening: Your launchpad to success on social media

Sprout Social

With social listening, you can finally know exactly what your customers need without digging around endlessly for answers. Consumer conversations are more transparent than ever in the age of social media. This includes: Topics and trends that your customer base is passionate about. The value of social listening.

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Reinventing Sprout Social’s approach to big data

Sprout Social

Sprout Social is, at its core, a data-driven company. Sprout processes billions of messages from multiple social networks every day. Historically, we have relied on self-managed Hadoop clusters to maintain and work through such large amounts of data. Keys to Sprout’s big data approach. retweets, comments, etc.)

Data 88
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Boycott Facebook & Related Sites | Bare Feet Blog

Bare Feet Studios

But the way that Facebook’s Beacon is setting cookies and sending my very specific online behavior (at selected sites) back to it’s databases not in the aggregate but assigned to my personal data, is going too far. Don’t track data to individuals. Data mining your customers to push ads at them is so 1950s.

Sites 44
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How to put together a top-tier SaaS marketing strategy

Sprout Social

In fact, recent data from Blissfully notes that the average business should expect almost half of their software stacks to change within the next two years. According to data from Recurly , the average voluntary SaaS churn rate sits around 5% annually. Organic social media. Sounds like an understatement, right?

Strategy 100
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Video Podcast Workflow Tips from Podcamp NYC | Bare Feet Blog

Bare Feet Studios

The more often you release new content, the more often you show up on the top of the page of the various web video aggregation sites. Several hosting sites will encode your Quicktime or Windows Media files into Flash for you. Be sure to add the META data to each episode. Your best option is a Quicktime-compatible format.

Video 40
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Top 15 Influencer Relationship Management Tools To Optimize Your Campaign

Keyhole.co

IRM tool helps you keep a track of your social media influencers, from engagement, metrics, content to results. . Instead of relying on spreadsheets and screenshots from influencers, influencer marketing platform Keyhole helps brands measure and optimize influencer marketing campaigns with analytics data. CreatorIQ .

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A Guide To Curated Content: Everything You Need To Know

Keyhole.co

If we were to crunch some numbers, curated content should make up for no more than 20, 30% of your total content shared on social media. How content curation is beneficial in social media. Content curation on social media can lead to high conversion and engagement rates. Why this specific range?