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Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online. In order to make things easy you should fiirst create a place that will aggregate all your monitoring results like an RSS reader.

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New Features Added to B2B Marketing Zone and Social Media Informer

Webbiquity SMM

Both of these sites bring together content from leading experts and companies like Brian Carroll , Paul Dunay , Ambal Balakrishnan , Harry Hoover , Gini Dietrich –really too many to list. Social Media Informer covers topics such as social networking , small business and brand monitoring.

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Content is under scrutiny? It’s about time.

Direct Marketing Observations

. . . . . . . . Creation, curation and aggregation. What I have a problem with is the type of content creation we run across when doing brand monitoring work for clients. Marketing departments and SEO companies understand this. Large companies are catching on. We do one of those. I get that. Or are they?

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5 Ways To Use Social Media Content For Customer Success

Keyhole.co

This free advertising can reach new audiences and reinforce brand values, showcasing customer satisfaction to prospective customers in an organic way. User-generated content contributes to the organization’s brand image and eventually revenue as it represents genuine customer experiences, opinions, and emotions.

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What Is Newsjacking?

Keyhole.co

One common example is when you are a company that focuses on search engine optimization (SEO) and you have heard that Google (a big company) recently broke the news that they will have a significant update that most people are anticipating. Some of the most common news aggregators are Digg.com and Flipboard.

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Social listening: Your launchpad to success on social media

Sprout Social

Ways for your company to outshine your competitors. Brands are often guessing and not listening. . Social listening involves analyzing conversations and trends related to your brand. These include conversations relevant to your company, competitors and industry at large. Using social listening to aggregate that data. .

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Top 15 [Paid + Free] Hashtag Analytics Tools in 2023

Keyhole.co

So, companies can make sure that they are reaching their target audience, and not wasting their efforts. Apart from helping you get discovered, dedicated hashtag performance can also give you a real-time overview of the user-generated content as it is shared on social media, and conversations pertaining to your brand and products.

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