Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online. Online Reputation Monitoring can be as simple as creating alerts on Google or as comprehensive as subscribing to a syndicated monitoring service like Radian6 that gives you a complete platform to listen, measure and engage with your customers across the entire social web. Monitoring Tools For: Blogs.

New Features Added to B2B Marketing Zone and Social Media Informer

Webbiquity SMM

Social Media Informer covers topics such as social networking , small business and brand monitoring. The intent of the sites is to aggregate and make it easy to find great content. Business Blogging Social Media Marketing Ambal Balakrishnan b2b marketing zone Brian Carroll content aggregation content curation Gini Dietrich Harry Hoover Paul Dunay social media informer social signals Tony Karrer

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We Interrupt This Lifecast: Syndication Overload (Part 2)

Firebelly

This week, however, I want to talk about those who aggregate content from all over the web and syndicate it through their Twitter streams. They were simply aggregating content from around the web and pushing it through their Twitter stream.

A Guide To Curated Content: Everything You Need To Know

Keyhole.co

The more relevant it is to your audience, the more it will boost your brand’s credibility, as it could help you position your brand as an industry expert. Building your entire strategy around content curation is another and doesn’t bode well for your brand’s credibility.

The Top 15 Hashtag Analytics Tools in 2021

Keyhole.co

It involves consistently monitoring and evaluating your audience’s needs and preferences. Without the use of hashtags, monitoring and evaluating your efforts is worse than finding a needle in a haystack. Using hashtags is a win-win situation for both brands and audience.

Content is under scrutiny? It’s about time.

Direct Marketing Observations

. . . . . . . . Creation, curation and aggregation. What I have a problem with is the type of content creation we run across when doing brand monitoring work for clients. Recently we were doing some work for a very prominent client where in the analysis of brand mentions we had to sort through thousands, yes thousands, of useless pages of content on websites that were set up as splogs to drive better search results around pages geared towards Google Adwords.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. However—96% of the people who discuss brands online do not follow those brands’ owned profiles. That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Discover brand mentions and discussions in real time.

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

After two years at the helm of Avaya’s social media strategy which produced a very strong ROI in the Social Customer Support area, I am happy to say we finally got that strategy institutionalized within the Support organization so I found myself with a rare opportunity to evolve our strategy from brand monitoring and reputation management to something higher order like Social Insights. FREE MONITORING SERVICES. A good DIY choice for small brands looking for a no cost option.

We Interrupt This Lifecast: Syndication Overload (Part 1)

Firebelly

Social technologies make syndication and aggregation simple. People log on to Facebook to interact with their friends and brands, NOT to be bombarded with with your conversations on another platform that dont apply to them.