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How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

Usually, with KPIs, you would measure Reach, Engagement, Conversions or Leads. However, when it comes to proving ROI, reach and engagement are very tricky areas. Your post got super high engagement on Facebook but what dollar value did that bring to the company? Establish CPC to Prove Social ROI.

ROI 108
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How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

Usually, with KPIs, you would measure Reach, Engagement, Conversions or Leads. However, when it comes to proving ROI, reach and engagement are very tricky areas. Your post got super high engagement on Facebook but what dollar value did that bring to the company? Establish CPC to Prove Social ROI.

ROI 108
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Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

But Facebook? It involves seeing from the front end of the sale all the way to the consummation of the sale and I believe Facebook has or is planning to have some of the most critical elements all on their platform (and all for free!). A very powerful side benefit of being on the Facebook platform. (to

Platform 224
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The Complete Beginner’s Guide to Quora Ads

agora pulse

When it comes to deciding where to advertise online, the first platforms you’ll probably think of are Facebook and Google. eMarketer expects 78% of total US search ad revenues to go to Google and 73% of total US digital display ad revenues to go to Facebook this year. The data speaks for itself. Not necessarily. Don’t worry.

Adwords 133
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10 PPC Blogs Every Marketer Should Read

Convince & Convert

The blog offers valuable insights and strategies for Agencies to quickly optimize on SEO, AdWords, and other PPC campaigns using information from their top competitors. Most Shared Article in 2015: The Complete AdWords Audit Part 12: Google Shopping Campaigns (168 Shares). CPC Strategy. Twitter Followers: 7,098. Updates: Weekly.

Adwords 60
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Social Pros 12 – Derek Halpern, Social Triggers

Convince & Convert

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). Listen Now.

CPM 118
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Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

ProBlogger

Google Adwords and Twitter are good options for this, but the one that excites me the most at the moment is a platform you’re probably already using for ‘free’ right now, and that’s Facebook. We’ve been using Facebook advertising for around 18 months on Digital Photography School.