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The Social Media Analytics Compass: What and How to Measure

Razor Social

In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. From this compass pick out what’s important for your business and identify a relevant tool to provide the relevant reports. Community Responsiveness. No time to read this article now?

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How to Measure the Value of Social Media

Sprout Social

The direct link between social media and a new customer might not always be as direct as a Google Adwords or media buying campaign. You can access this report by connecting your Google Analytics account directly to our app. You can use Sprout to generate reports and share learnings with others on your team. Build Awareness.

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Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

This week, we’re going to talk a bit about a forth-coming report from Forrester Research. Facebook actually commissioned this report. You are very much and hopefully you will not be the last international guest after the European community gets word of the Social Pros podcast. Eric: Yeah. Jay: You are.

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Favorite Social Media Management Tools for Small Business

Convince & Convert

Keyword, hashtag, and user monitoring across the Web plus Web Alerts when your keywords are found. Robust reporting features plus exporting functionality (to Excel or PDF). Includes Google Adwords integration so you can create Adwords campaigns directly inside the dashboard. Customized reporting features.

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13 Competitor Analysis Tools to Spy on Your Competition

Sprout Social

Features such as our Facebook Competitors report allow you to compare your own growth with competitive pages without having to creep on their Facebook day after day. Your competition’s traffic doesn’t have to be a guessing game when you’re regularly running your own reports. What are their top-performing keywords and hashtags?

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45 Marketing Tools to Consider for 2017

Razor Social

Google Analytics also integrates with AdWords allowing you to measure and optimize your campaigns. The tool also allows you to create a colorful status report, export your report to Excel, or automatically produce an infographic-style report. You do need a Google AdWords account but that doesn’t force you to advertise.

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Social Pros 12 – Derek Halpern, Social Triggers

Convince & Convert

To me if you look at the mechanics of Facebook ads, Twitter ads, LinkedIn ads, even YouTube ads, the way those ads are bought and trafficked and targeted is fundamentally similar to the way Google AdWords works. I think this is an 18 month play for social media advertising, for the social agency community. Mr. Boggs, what do you think?

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