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How to Measure the Value of Social Media

Sprout Social

The direct link between social media and a new customer might not always be as direct as a Google Adwords or media buying campaign. You can access this report by connecting your Google Analytics account directly to our app. You can use Sprout to generate reports and share learnings with others on your team. Build Awareness.

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The Social Media Analytics Compass: What and How to Measure

Razor Social

In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. From this compass pick out what’s important for your business and identify a relevant tool to provide the relevant reports. Wide range of standard reports are available for each platform.

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How to Promote Your Blog in 8 Seriously Easy Steps

agora pulse

Step 4: Find relevant hashtags to promote your blog. Make a list of hashtags that are relevant to your content. His recommendation was to use Google AdWords to split test them. Because I alternate the titles on Twitter, I can download a report from Twitter analytics and see which headline generates the most clicks.

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How to do keyword research for SEO and beyond

Sprout Social

You will need an AdWords account to use this tool. The Trends Report further narrows down the trending topics and hashtags relevant to your brand, competitors and industry. So now you need to narrow down your list to find keywords that are actually going to deliver results.

Research 101
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

21% of marketers who work with agencies on SEO report being highly satisfied with their program performance, compared with 11% of those who do SEO in-house. Think AdWords isn’t important? 30% of marketers report using hashtags tied to specific campaigns, while 26% use Promoted Tweets. Marketing Charts ).

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How to Conduct a Social Media Competitive Analysis (Free Template)

Hootsuite

The Google Adwords Keyword Planner is a great place to identify the keywords most relevant to your brand. Even if you don’t advertise with Google Adwords, this tool is free to use. What hashtags do they use most often? How many hashtags do they use? To start, use the tool to analyze your website. How often do they post?

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Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

This week, we’re going to talk a bit about a forth-coming report from Forrester Research. Facebook actually commissioned this report. I think, long- term, that’s a smart play. Eric: Yeah. I think you are on point there in terms of Google’s ability to capture the long tail in terms of the smaller advertisers.

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