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The 6 Sweetest Facebook Advertising Features Right Now

Convince & Convert

With new platform updates being rolled out seemingly everyday, a common question among online marketers is, “So what’s the one thing that’s totally crushing it on Facebook ads right now?” advertisers: Some of these features may not have launched in your area yet, but hopefully will soon. Here’s an important note for non-U.S.

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5 Musts for Lowering CPA and Raising Conversion Rates on the Google Display Network

Bill Hartzer

It’s not enough to just test one keyword against another; marketers on display networks should be making lists of keywords to test against the others. What we have found is that, every now and then, a certain domain or URL will come up as surprisingly profitable. Test Keyword Lists. Manage Ad Placements. Ad Testing.

CPA 100
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Experimenting in Marketing: What I’ve Learned Running 25 A/B Tests on Ads for Buffer

Buffer Social

Just over a year ago, my role at Buffer shifted, and I became a Growth Marketing Manager working on Buffer’s Growth Marketing team. For Buffer’s Growth Marketing team, running experiments is fundamental to the way we work. To date, I’ve run 25 experiments in our Adwords account. Then the cycle starts again!

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Using Social Media for Affiliate Marketing: 4 Tips To Get Started

Hootsuite

Affiliate marketing is one of the oldest models for earning money online. Online referral marketing predates modern social media by more than a decade and a half. But social media affiliate marketing takes this old concept to a new level. What is affiliate marketing? Here’s how affiliate marketing works in a nutshell.

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The 8 Things You Must Do to Improve Your Sponsored Social Ads

Convince & Convert

As organic reach dwindles, social media ads are becoming more and more appealing to marketers. In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. Ensure you’re contributing to your strategic marketing goals by including tracked URLs in the description and end of your video.

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New Facebook Ads Manager: A Complete Guide

Jon Loomer

In the past, very few advertisers used the custom ad reports. Advertiser Support. You can view activity by domain (default), URLs, device or events. Let’s take a closer look… The new Facebook Ads Manager is rolling out globally! Here’s everything you need to know… Click To Tweet. Tools Dropdown.

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Social Media Marketing Guide: Facebook

Little Web Giants

As a result, I am winning a trip to the SMX Social Media Marketing Conference. Then I went a step further and thought I ought to give this back to the social media marketing community. Advertiser : Can also create ads. og:image” – A URL for an image, such as “[link]. So without further ado, here it is.