article thumbnail

The 6 Sweetest Facebook Advertising Features Right Now

Convince & Convert

For direct-response advertisers and e-commerce business owners, it’s likely whatever tactic drives the most high-quality conversions, clicks, engagements, and ultimately, sales. Furthermore, Facebook has dozens of ad unit types and audience combinations, so drilling down to “one thing” that suits all advertisers is nearly impossible.

article thumbnail

5 Musts for Lowering CPA and Raising Conversion Rates on the Google Display Network

Bill Hartzer

What we have found is that, every now and then, a certain domain or URL will come up as surprisingly profitable. The bulk of the time, however, those pages that relate most closely to the subject you’re advertising will have the greatest success. With display advertising, good creative is key to engaging your audience.

CPA 99
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The 8 Things You Must Do to Improve Your Sponsored Social Ads

Convince & Convert

In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. Ensure you’re contributing to your strategic marketing goals by including tracked URLs in the description and end of your video. Many marketers fixate their advertising efforts on Instagram and Facebook. Make it fun!

CPM 149
article thumbnail

Experimenting in Marketing: What I’ve Learned Running 25 A/B Tests on Ads for Buffer

Buffer Social

My hypothesis was that the Cost Per Acquisition (CPA) would decrease by 10 percent with those changes. The control campaign had no references to Australia, while the variant included Australian references in the ad text, URL, headline, and customer testimonial.

article thumbnail

New Facebook Ads Manager: A Complete Guide

Jon Loomer

In the past, very few advertisers used the custom ad reports. Advertiser Support. You can view activity by domain (default), URLs, device or events. Let’s take a closer look… The new Facebook Ads Manager is rolling out globally! Here’s everything you need to know… Click To Tweet. Tools Dropdown.

Facebook 114
article thumbnail

Using Social Media for Affiliate Marketing: 4 Tips To Get Started

Hootsuite

All those promo codes and custom URLs for sponsors are used to track the podcast’s affiliate sales. The main benefit of affiliate marketing for brands is being able to reach an extended audience without paying for advertising. This is known as a pay-for-outcome or cost-per-action model. If you’re one of the 20.4%

article thumbnail

Social Media Marketing Guide: Facebook

Little Web Giants

Advertising on Facebook allows for very fine demographic targeting with features including custom audiences, lookalike audiences, interest targeting, and more. Advertiser : Can also create ads. og:image” – A URL for an image, such as “[link]. og:url” – The canonical URL of the page, such as “[link]. Campaign Level.